Creative Designer
- Created the concept and designing branding, as well as designs by researching references and making initial sketches.- Execute the concept into key visual designs, including packaging design, POSM materials and digital content.- Producing Point of Sales Materials (POSM).- Participate to help the brand team in the process of producing digital videos or television advertisements with agencies, including creative idea development, storytelling, and mood board creation, as well as overseeing the shooting process.- Supervising and directing print suppliers to achieve print results that align with the desired color targets.- Participated in packaging design research to obtain direct feedback from respondents/customers to understand the desired design direction and ensure clear communication.