• Assisted in campaign preparation, including managing brand and seller invitations, SKU filtering, and creating campaign pages, especially for Groceries and Health categories, contributing to the success of campaigns such as Lazada Supermarket Day, Lazada Food Festival, and Lazada Sehat.• Supported the execution and monitoring the campaigns by managing and operating the backend dashboard, tracking performance, and updating content.• Collaborated closely with Key Account Management to maximize brand and seller participation in upcoming campaigns, ensuring diverse and appealing offers to consumers.• Worked with the design team to ensure the delivery of campaign assets, including banners and icons.• Developed the CRM strategies on the Lazada app to increase traffic and consumer engagement.• Analyzed and reported campaign performance, identifying key insights and action recommendation for future improvements.

• Conducted comprehensive content research by analyzing competitors and current trends, creating insightful content briefs for social media strategy • Organized social media post timeline for 2 (two) of company’s brand, ensuring impactful online presence • Managed and navigated the social media accounts for two company brands, overseeing content creation and brand representation • Crafted copywriting in the form of captions for social media posts, maintaining a consistent brand voice and enhancing audience engagement • Maintained positive customer relationships by providing relevant information and addressing concerns promptly, contributing to overall customer satisfaction and loyalty

• Brainstorming a diverse content ideas for Skill Up’s content marketing initiatives • Responsible for creating content in the form of copywriting for Skill Up’s social media • Demonstrated achievement by creating and delivering five impactful contents for Skill Up’s social media channel • Increased Skill Up’s Instagram followers to 27k • Recognized as the Best Apprentice for the month of December, highlighting dedication and exceptional contributions to the team

• Lead the PR Learning 2020 project, hosting a webinar about “How to Manage Social Media in Business” with over 90 participants• Handle the HAJAJUR (Hari Jaket Jurusan) Campaign, produced three impactful content pieces • Headed the planning and execution of the Welcoming Maba 2020, conceptualizing the entire event, which drew attendance from over 200 business administration students from the 2020 batch• Took on the role of Master of Ceremonies for LKMMPD Administrasi Bisnis 2020, engaging and guiding business administration students from the 2020 batch• Hosted the Konferensi Wilayah IMABI (Ikatan Mahasiswa Administrasi Bisnis) Wilayah III (Jawa Tengah & DIY), showcasing effective communication skills and facilitating discussions for the event