Performance Marketing
Current- Managing digital advertisements with a budget of more than RM 70,000 that originate from a wide range of clients and channels, including META (Facebook and Instagram), TikTok, Google Adwords, and YouTube, to achieve a variation of campaign goals, including sales and engagement.- Responsible for developing performance marketing campaign proposals and reports for government and private institutions in Malaysia.- Generates around 7,4 million reach and 4,9 million engagements in META ads, and 3 million views on TikTok ads.