I am privileged to be part of the Europe Region team of Philip Morris International as we are transforming and staking our entire future on a line of smoke-free products to fulfil the company’s vision of changing society and delivering a better, smoke-free future.It is an amazing journey that has so far taken me from managing marketing for our combustible cigarettes portfolio in Bulgaria to leading the project team behind the successful launch of our first smoke-free products, then to leading consumer strategy, marketing, and digital transformation in Bulgaria, and now to supporting markets all over Europe as we expand our business across multiple smoke-free product categories.