• Develop performance benchmarks, measurement plans, in-market optimizations and campaign evaluations • Specialize in planning and management of ROI, CPA & Direct Response initiatives• Build tracking and reporting templates that aid in the analysis of data and optimization of media• Evaluate & negotiate new research & data vendors to ensure maximum applicability and actionability

• Collaborated with cross-media agency teams, clients and media partners to build digital media strategy• Directed the execution of initiatives across various digital media channels (search, display, video, mobile, social) for successful brand awareness and lead generation/direct response programs (exceeding client goals by 2.3x for a lead-gen campaign in Q4 2010)• Spearheaded all SEM and social/(Facebook & Twitter) initiatives for MasterCard USA, leveraging emerging paid search products, self-service bid management platforms to increase digital efficiency• Supervised a team of 5 planners, including oversight of deliverables, time management, and development in digital media best practices as well as agency standards & operating procedures

• Oversaw all SEM initiatives for BMW USA using various levels of targeting and optimizations which lead to exceeding brand KPI benchmarks (55% lift in leads with 35% improvement in CPL over 6 months period)• Managed SEM and display for BMW Accessories online store (achieving positive ROI)• Played a central role in the revamp of digital media tagging architecture on BMW USA national and regional sites which lead to a more accurate and complete media tracking • Managed 3 search planners, including optimization instruction, advanced Excel, client management and presentation skills

• Developed targeted keyword lists, wrote creative ad copy and made landing page recommendations• Optimized SEM campaigns to meet client objectives including: sales, awareness and lead generation• Advise on SEO best practices including recommendations for meta keywords and descriptions• Provided reports containing analysis, recommendations and budget proposals• Updated ad copy that coordinates to a specific promotional calendar• Worked with engine reps on account creation, billing, new engine tools and features

• Plan, research and write internal news stories for corporate newsletters, global internal publications and the intranet• Save and post Sharp daily publicity (articles, TV etc.)• Conduct research aiding the redesign of Sharp’s media web page • Initiated and made recommendations for improving Sharp’s online presence by updating content on public websites such as WikipidiA • Assist PR director and Marketing & Communications department’s staff with administrative and day-to-day tasks, events, projects

• Analyzed internal sales data to define inventory projections in luxury segment • Wrote and presented Excel volume planning forecasts to senior management• Updated and maintained distribution databases and monthly forecasts• Communicated with dealers and management about logistics and distribution support• Assisted the distribution department in preparing cars for special events and shows