Toula Sierros Email & Phone Number

New York, United States

New York City Metropolitan Area

- Heads the management and development of the For Them Membership, overseeing membership hubs including comms, social media strategies, marketing budgets, customer journeys, PR events and collaborations, brand and product photography, acquisition, retention, and churn- Cultivates relationships with individual and potential members, operating at both the top of the funnel and building customer loyalty to prevent churn- Manages the Social Media Manager & Comms Lead and the Product Designer at For Them- Co-created and executed an impactful Anti-Anti drag legislation initiative and executed a notable wheat-pasting campaign across 100+ locations in NYC, covered in outlets such as Hypebae, Out!, NBC Out, and The Drum- Independently manages For Them App engagement, acquisitions, notifications, updates, and collaborates with the development team to enhance the app

New York, United States

- Assisted in the comprehensive rebranding initiative by owning the transformation of the company’s tone and voice, collaborating closely with a strategic and creative agency for consistent brand identity and recognition.- Overhauled the social media strategy, achieving a remarkable increase in accounts reached, a boost in social media engagement, a surge in impressions, and a notable rise in website clicks. Sustained consistent follower growth on Instagram and TikTok.- Established a comprehensive influencer plan and effectively managed the social media marketing budget to optimize resource allocation.

New York City Metropolitan Area

- Autonomously directed the management and strategy of Lex’s rapidly growing social media accounts and independently owned content creation, analyzing social media data and metrics, leveraging insights to make informed adjustments to the social strategy for optimal performance. My strategy continues to be implemented with other creators beyond my time at Lex.Oversaw influencer collaborations, PR opportunities, event management through several regular parties in New York City as well as large Pride and brand events, managed events across the country through a self-driven ambassador initiative that drove downloads outside of our regular reach.

New York, United States

Managed social media accounts and independently created content daily across multiple platforms with high levels of output (TikTok and Instagram)Organized and managed multiple events and marketing campaigns for Pride 2022Built relationships with many queer businesses and brands on behalf of Lex

Remote

New York, New York

Florence, Italy

Managing event organization and fashion shows, Aids in increasing publicity, Aids in initiating e-commerce, Manages Showroom

New York, New York

Intern for the Elie Tahari Brand

New York, New York

Summer Intern

Sociology And Italian Studies Double Major

Activities and Societies: Alumnae Class President, Senior Class President, Sophomore Class President, Women's Tennis Team, Finance.

Sociology And Anthropology

Took additional classes at the University of Florence in addition to my workload through the Smith College Junior Year Abroad program

Fashion/Apparel Design

Enrolled in an intensive fashion design course over the summer of 2017

Certificate Program, Sewing

Fashion Merchandising

Took classes over the summers of 2015 and 2016 on fashion merchandising and brand promotion at FIT

High School

Activities and Societies: Cum Laude Society, Girl's Varsity Tennis Team, Makeup Club President,