- Heads the management and development of the For Them Membership, overseeing membership hubs including comms, social media strategies, marketing budgets, customer journeys, PR events and collaborations, brand and product photography, acquisition, retention, and churn- Cultivates relationships with individual and potential members, operating at both the top of the funnel and building customer loyalty to prevent churn- Manages the Social Media Manager & Comms Lead and the Product Designer at For Them- Co-created and executed an impactful Anti-Anti drag legislation initiative and executed a notable wheat-pasting campaign across 100+ locations in NYC, covered in outlets such as Hypebae, Out!, NBC Out, and The Drum- Independently manages For Them App engagement, acquisitions, notifications, updates, and collaborates with the development team to enhance the app

- Assisted in the comprehensive rebranding initiative by owning the transformation of the company’s tone and voice, collaborating closely with a strategic and creative agency for consistent brand identity and recognition.- Overhauled the social media strategy, achieving a remarkable increase in accounts reached, a boost in social media engagement, a surge in impressions, and a notable rise in website clicks. Sustained consistent follower growth on Instagram and TikTok.- Established a comprehensive influencer plan and effectively managed the social media marketing budget to optimize resource allocation.

- Autonomously directed the management and strategy of Lex’s rapidly growing social media accounts and independently owned content creation, analyzing social media data and metrics, leveraging insights to make informed adjustments to the social strategy for optimal performance. My strategy continues to be implemented with other creators beyond my time at Lex.Oversaw influencer collaborations, PR opportunities, event management through several regular parties in New York City as well as large Pride and brand events, managed events across the country through a self-driven ambassador initiative that drove downloads outside of our regular reach.

Managed social media accounts and independently created content daily across multiple platforms with high levels of output (TikTok and Instagram)Organized and managed multiple events and marketing campaigns for Pride 2022Built relationships with many queer businesses and brands on behalf of Lex

Managing event organization and fashion shows, Aids in increasing publicity, Aids in initiating e-commerce, Manages Showroom

Intern for the Elie Tahari Brand

Summer Intern