Finance And Marketing, Svp
Finance:• Develop and present annual financial budget reports to the President, board of directors, and investors.• Create annual and quarterly budgets for sales, marketing, and product development.• Forecast growth and profitability through economic and financial analysis.• Conduct corporate financing through debt management of investors’ capital.• Analyze, manage, and report cash flow for operations directly to the President.• Conduct financial modeling and statistical analysis to develop and implement a universal pricing system for internal and external (franchise) use.• Analyze state and federal procurement contracts for financial feasibility.• Assist in corporate transformation from manufacturer to franchise by developing strategy, conducting financial analysis, and traveling the US to conduct contract negotiations.• Wrote a forwards contract to reduce price risk between vendors, licensees, and PRS.• Analyzed solutions for exclusive territory valuation which resulted in the creation of an exotic option utilizing the Black Scholes framework for a fair value option.Marketing and Web Developer:• Create, implement, and manage a strategic marketing program which has resulted in web visitor increase of 120% and an increase in web page views by 280% within a year.• Construct financial budgets for marketing by utilizing a value added tactic.• Optimize online marketing by using data analytics and SEO practices.Leadership/Relationship:• Assist with managing franchisees and developing functional relationships.• Develop and maintain relationships with vendors and customers.• Participate in franchise conflict negotiations.• Develop training programs and train new employees and franchisees.• As Production Manager I managed 12 employees, set production schedules, and managed inventory.