Dimitri Dautel Email & Phone Number

Paris, Île-De-France, France

Puteaux, Île-De-France, France

Develop and support each brand’s global digital communication excellency & ROI with go-to-market thought leadership, guidelines, and best practices on programmatic, social, search, content, and data architectures with C-level client executives:˪ Digital stack organization & governance management lead: in-housing, naming convention, GMP account architecture optimization, KPI frameworks definition, audience segmentation, business reporting automation, cookie-less targeting & measurement, and global and local partners negotiations. ˪ Digital consulting lead: roles & responsibilities definition, global & local steering committees management, full-funnel & omnichannel management, agent-based modeling, CDP use cases definition, cookie-less targeting & measurement strategy, DCO implementation, Search global playbook, E-commerce, internal & client-side digital education program. ˪ Coordination & management: of 300+ global digital practitioners. Global digital campaign implementation oversight, support, auditing, and main global escalation point.

Puteaux, Île-De-France, France

Defining the global Sanofi E-commerce & Online healthcare strategic roadmap and team organization through market study, senior stakeholders' interviews, strategic workshops, and agile product/service ideation (DTC, Retailers, and Marketplace strategies)

Puteaux, Île-De-France, France

Supporting the global & local Havas Media new business teams on all digital specialties and products within pitches.Development of a RFI toolkit for global and markets covering global and local solutions. Growth team education on digital capabilities. Pitch management, coordination and leading (global & local) Notable pitch wins : Dolce & Gabbana , Unilever, JDE, Carrefour, Telefonica, Hyundai/Kia

Puteaux, Île-De-France, France

Redefining and rolling out of the global Havas Media strategic expertise products as Global Program Owner (Digital, Programmatic, Social, E-commerce, Social Commerce, TV, Print, Audio, DOOH, Content), Global owner of all the media expertise products (on & off) and global content offer. Global definition and local roll out of the data driven media planning frameworks for Digital, Programmatic, Social, TV, Audio, (D)OOH. Packaging of Havas Market ( Havas global E-Commerce dedicated network) value proposition (business model, credentials, visual identity...) alongside Havas Media Group executive comitee and Havas Market's leaders. Packaging and definition of the global group content offeringLeading the complete reorganization of the Italian and German offices/organizations around the Mx process and frameworks through a fast tracked agile program.

Puteaux, Île-De-France, France

Founder of the mobile strategy pure player of Havas Media Group in France as executive director and deployment of the servicing globally as global business director (around 20 countries). Definition of the business model, product offering and client servicing. Mobile 1st strategic consulting on digital media, content & data for global and local clients.Management of the global service providers negociations (Celtra, Google, Facebook, Oracle, Apple ...) and ad networks. Direct reporting within the Havas Group global executive comitee. - Consultant in digital strategy for Karl Lagarfeld brand relaunch. - Clients: Canal +/ Disney / Disneyland / Orange / EDF / Air France / Emirates/ LVMH / Hermès / Karl Lagerfled / Dior / Swarovski / Axa / NFL / Yellow tail / Autozone / Mc Donald's ...

Consulting and strategy for direct , viral and mobile marketing. Campaign management and activity oversight

Consumer magazines handled : Peugeot Magazine, Audi Magazine, Scania Magazine

Accounts managed : Ricard, Land Rover, Cadburry Schweppes