Business Operation Management for Country Management at Pfizer

Improvement Customer Experience in a multi-channel environment by optimizing customer targeting and communication via traditional and non-traditional channels.Key expertise domains: customer strategy, customer experience and insights, customer segmentation/personas, business development/partnerships, business operations.

Brand management of the Pfizer's established products in the Mental Health domainTarget group: Retail & Specialists

My challenge as Customer Integrated Marketeer:The last years, the digital evolution within pharma is hard to neglect.One of the questions that raises today is: “What is the best digital approach within pharma?”. The answer for pharma would not be using digital as an add-on tactic (“e as the silver bullet”) to push our messages into the market indiscriminately through yet another channel. This would be the easy way, but definitely not the smartest one. The challenge is rather to come… Show more My challenge as Customer Integrated Marketeer:The last years, the digital evolution within pharma is hard to neglect.One of the questions that raises today is: “What is the best digital approach within pharma?”. The answer for pharma would not be using digital as an add-on tactic (“e as the silver bullet”) to push our messages into the market indiscriminately through yet another channel. This would be the easy way, but definitely not the smartest one. The challenge is rather to come up with a balanced, integrated, innovative and fact-based marketing mix per customer segment.Expertise / work domains: Closed Loop Marketing, ROI marketing investment, Attitudinal segmentation HCPs, Digital marketing Show less

Subject matter expert that focuses on business driven delivery and maintenance of business information technology solutions that supports application related business process. This consists of business technology solutions that are either custom developed or purchased and configured commercial products.The active domains are sales, marketing and business operations.

Global Service Delivery Europe is accountable for Service Strategy and Service Design for all Business Units applications (Commercial Applications, excluding HR & Finance) in the Region and Continual Service Improvement. This Department will also oversee service delivery performance against SLA's from providers, managing vendor relationships and transitioning applications to WTI and Shared Services (e.g. SAMS) or third party vendors. This Department will also work closely with the IT… Show more Global Service Delivery Europe is accountable for Service Strategy and Service Design for all Business Units applications (Commercial Applications, excluding HR & Finance) in the Region and Continual Service Improvement. This Department will also oversee service delivery performance against SLA's from providers, managing vendor relationships and transitioning applications to WTI and Shared Services (e.g. SAMS) or third party vendors. This Department will also work closely with the IT Transition Organization to ensure that the move to this structure is closely managed and business disruption is minimized.Within this department I have full responsability of the Service level Mangement for sevral applications in 16 countries. Show less

Ensure that systems and tools developed and rolled out to the Field Force are used properly and to their maximal potential by every individual FF colleague, in order to enable them to focus on their customer relations, achieve their business targets and obtain customer delight in line with the company's overall vision, mission and strategies.This whole function is based on project management, internal communication and marketing vending tactics to convince the Field Force to use and better… Show more Ensure that systems and tools developed and rolled out to the Field Force are used properly and to their maximal potential by every individual FF colleague, in order to enable them to focus on their customer relations, achieve their business targets and obtain customer delight in line with the company's overall vision, mission and strategies.This whole function is based on project management, internal communication and marketing vending tactics to convince the Field Force to use and better use their tool.Current systems are Teams, Siebel, Event Management Tool, Database Management ECMS, Sampling Management. Show less