A creative content agency able to adapt from on-screen content to live events or integrated campaigns. We design it, plan it and deliver it in whatever media is required.

Feature My Business is a new service offered by Netizency that allows you to claim and verify your business on Google Search and Maps.

The UKLTH is an initiative by the Central Bank of Lebanon & the UK government through the British Embassy in Beirut. We support the growth of the knowledge economy in Lebanon through the development of Lebanese tech companies both in Lebanon and the UK.

CX Group is a big data customer retention SaaS and services vendor that uses cognitive computing to help businesses enhance life time value of their customers.- Demand generation & onboarding journey optimization for leading, home food delivery company. Increased lead generation efficiency by 48% and onboarding success by 23%.- Large buyer experience improvement for leading automotive distribution firm in MENA. Improved buyer & service NPS by 26 points

Re-launched and matured content agency with highly successful and lucrative ventures managing all content products including:Social Media ManagementInfluencer OutreachTV Partnerships/IntegrationExperientialImplemented 100-day transformation plan tailored to improving client relationships, talent management and media team integration Ensured strong internal rapport and stakeholder relationships to expedite operations.- Successfully developed and managed a highly… Show more Re-launched and matured content agency with highly successful and lucrative ventures managing all content products including:Social Media ManagementInfluencer OutreachTV Partnerships/IntegrationExperientialImplemented 100-day transformation plan tailored to improving client relationships, talent management and media team integration Ensured strong internal rapport and stakeholder relationships to expedite operations.- Successfully developed and managed a highly dynamic team of 25 professionals operating within cross-divisional business scopes- Responsible for growing and developing relationships with major social partners Facebook, Instagram, Twitter & Snapchat- Partnered with Snapchat to manage and curate first-ever official F1 Snapchat story- Trended globally (Twitter) at number 1 for 2 years in a row at the Abu Dhabi Grand Prix- Developed an Influencer Outreach program for Cadillac and GMC Show less

Appointed Head of Mobile in 2013 in addition to continuing to lead the GM and YMC social businesses. Developed and implement SMG Mobility: company’s mobile product across all MENA agencies. Personally created mobile strategies for major clients (P&G, Mondelez, YMC) as well as forging integral partnerships with major mobile networks including InMobi, Millennial Media, AdFalcon, and Addictive Mobility.Key Accomplishments:- Developed training modules for both clients and all SMG Group… Show more Appointed Head of Mobile in 2013 in addition to continuing to lead the GM and YMC social businesses. Developed and implement SMG Mobility: company’s mobile product across all MENA agencies. Personally created mobile strategies for major clients (P&G, Mondelez, YMC) as well as forging integral partnerships with major mobile networks including InMobi, Millennial Media, AdFalcon, and Addictive Mobility.Key Accomplishments:- Developed training modules for both clients and all SMG Group offices in MENA (Egypt, Saudi Arabia, Lebanon) - Developed various apps including Oreo and YasHUB – the official app of the Abu Dhabi Grand Prix. YasHUB was ranked number 1 in the sports category in UAE 2 years in a row- Increased SMGs mobile media spend 150% YOY Show less

Primary role of managing and building the newly won GMC and Cadillac (GM) business and overseeing the Yas Marina Circuit (YMC) and du accounts. Managed a team of 7 to develop yearly social and content strategies including creation and implementation of content, customer service protocol and live event management.- Built GMC and Cadillac’s social presence of almost zero to 150,000 and 300,000 followers with cumulative engagement rates of 0.8% and 1.2% respectively (GM KPI of 0.4%)-… Show more Primary role of managing and building the newly won GMC and Cadillac (GM) business and overseeing the Yas Marina Circuit (YMC) and du accounts. Managed a team of 7 to develop yearly social and content strategies including creation and implementation of content, customer service protocol and live event management.- Built GMC and Cadillac’s social presence of almost zero to 150,000 and 300,000 followers with cumulative engagement rates of 0.8% and 1.2% respectively (GM KPI of 0.4%)- Delivered response rates of under 2 hours for GM (GM KPI of 3 hours) resulting in deployment of our customer service process to other international markets- Developed first made for True View ads for GMC with over 600,000 views- Expanded GM & YMC social media scope and remuneration by 30% and 70% YOY respectively Show less

Delivered and implemented integrated communication strategies to improve client’s businesses. Consistently aided clients in growing their market territory whilst overseeing adept teams focused on account development, performance management, and efficiency growth.- Developed financial proposals and team structures for General Motors (GM), Emirates airline and Kellogg- Built and managed various teams (up to 15 members) across all accounts, ensuring high levels of performance &… Show more Delivered and implemented integrated communication strategies to improve client’s businesses. Consistently aided clients in growing their market territory whilst overseeing adept teams focused on account development, performance management, and efficiency growth.- Developed financial proposals and team structures for General Motors (GM), Emirates airline and Kellogg- Built and managed various teams (up to 15 members) across all accounts, ensuring high levels of performance & effectiveness based on yearly objectives- Lead and retained Cadillac business against 5 other agencies (2010)- Managed launch of various GM cars across the Middle East (Sonic, Cruze, Colorado, Cadillac CTS Coupe, ATS)- Lead 7 successful, consecutive Emirates pitches, resulting in LB becoming a lead agency partner handling the majority of all corporate campaigns- Coordinated and managed Publicis Groupe pitch team for the Emirates global pitch Show less