Responsible for translating category and brand strategies both for Pharmacy & MM Channel, Leading Greece, Israel & Cyprus Customer Marketing Team (3 Customer Marketing Managers, 1 Customer Marketing Executive) responsible for customers’ and shoppers’ strategy development - implementation and Handling A&P Customer Marketing & Category Management Budget

Responsible for the Customer Marketing Planning for Pharmacy Channel in Pain, Respiratory, Derma Categories, Managing Annual Activity Grid (In Store Activations & Activities-Materials Across Pharmacy Channel), collaborating with all relevant stakeholders (Local Marketing Team, Customer Marketing team, Sales team) Participating in Area Reviews, Handling Budget allocated to the role.

Responsible for the development of Category Management Project in Greece across Pharmacy Channel, Planning Strategy of Category Management based on Priorities, Supporting Sales Team to better understand Category Trends, performance-competition and Handling Budget allocated to the role

Full commercial responsibility for GSK Consumer Healthcare business in Athens & Aegean Islands Direct Pharmacy Channel, leading 10 Sales Representatives, Building Commercial Strategy, Creating Area’s Route to Market, Driving Salesforce Effectiveness, focusing on Peoples’ Development, Working on Visibility, Assortment, NPIs, Category Management - Merchandising Principles