"There is no offline. There are no digital or social media anymore. There is just media!"Creative tools that tell stories that people love and share.Viral content generated by on-the-ground WOW live happenings.Ideation, production, execution, distribution, measurement.Specializing inDigital Tools: State-of-the-art, out-of-the-box viral enhancersSocial Media: From content creation to complete management of all Social Media accountsMarketing: Your vision translated into effective and efficient tacticsWOW Events: Turning your own team and consumers into your most effective brand ambassadorsA team of Best-in-Class: web designers, graphic designers, photographers, cinematographers, visual artists, musicians, copy writers, event specialist, trainers, market researchers.

Led the optimization of the ongoing in-market investments and defined the future of the Home Care business (by market and category).

Enabled strategic interventions (Design and Delivery) of the biggest European business ($2.3bn) towards in initiative success and incrementality, consumer base expansion and cost reduction.

Led the strategic partnership between P&G and Carrefour to an unprecedented level by leveraging P&G’s shopper marketing capabilities.

Led the Portfolio Strategy and Brand Architecture for Swiss Precision Diagnostics, a P&G joint-venture for health diagnostic tests.

Stepchanged the Shopper and Retailer marketing of the Luxury division of P&G via organizational design interventions, new capabilities and new relationships.