Successfully created and launched two socially responsible brands in the hospitality and tourism industry, meticulously shaping their ethos, product offerings, and go-to-market strategies. I built the brand identity from the ground up, establishing key marketing and revenue management infrastructures. By formulating effective short and long-term marketing strategies, I consistently exceeded business goals and optimized conversion rates across performance marketing channels. I also succeeded in… Show more Successfully created and launched two socially responsible brands in the hospitality and tourism industry, meticulously shaping their ethos, product offerings, and go-to-market strategies. I built the brand identity from the ground up, establishing key marketing and revenue management infrastructures. By formulating effective short and long-term marketing strategies, I consistently exceeded business goals and optimized conversion rates across performance marketing channels. I also succeeded in gaining earned media attention in three key international markets, further amplifying brand reach and recognition. Show less

Developed and executed dynamic marketing strategies that fostered business growth. I managed a dedicated sales team, steering promotional campaigns while establishing and nurturing key client relationships. Diligently tracked sales data to inform strategic decision-making and drive continuous performance improvement.

As a Marketing Leader for a hospitality startup, created and executed successful online paid advertising campaigns, beating sales targets. Instrumental in establishing new digital sales channels. Developed effective customer acquisition strategies for the B2B segment, driving predictable demand. Managed budgets and targets for digital marketing channels while consistently analyzing performance to ensure sales targets were achieved.

Drove pre-opening marketing for Marriott International in Russia, successfully building brand awareness through strategic PR, paid advertising, and direct marketing initiatives. Designed and developed over 20 sales collaterals and optimized SEO to achieve top-ranking for relevant keywords. Collaborated with cross-functional teams to organize impactful PR events. Set and monitored budgets and targets for various marketing channels, while leading the implementation of marketing and communications… Show more Drove pre-opening marketing for Marriott International in Russia, successfully building brand awareness through strategic PR, paid advertising, and direct marketing initiatives. Designed and developed over 20 sales collaterals and optimized SEO to achieve top-ranking for relevant keywords. Collaborated with cross-functional teams to organize impactful PR events. Set and monitored budgets and targets for various marketing channels, while leading the implementation of marketing and communications campaigns. Handled digital and social media coordination, creating a cohesive and effective brand presence across platforms. Show less