Marketing & Communications Manager
Zarifopoulos S.A
14, Dodekanisou Str., 14235, N.Ionia, Athens, Greece
Responsible for all the Communication activities (Internal & External)Developing a Marketing culture and specific Marketing stuctures & infrastructures for the Zarifopoulos company.In my four-year presence in the Company, as the Marketing & Communications Manager, except the establishment of communication infrustructures, I extensively developed the extroversion & the positive image of the Company and its products, to the target audiences, through a focused communication and promotion program (under a very small annual budget). Furthermore, I developed a complete plan – with the necessary tools for the fields of Customer Satisfaction & CSR.At the same time, I contributed significantly, in cooperation with the Company's Management, to the change of mindset of its executives, from "Sales oriented" to "Marketing oriented" work mindset, with actions, tools and special training. Finally, I contributed significantly to the establishment of new structures and tools of a modern HR department, such as the study-delivery & implementation of Recruitment Evaluation System, Personnel Evaluation System, Code of Conduct, etc.