*responsible for marketing budget*managed the 360˚communications: TV; OOH; events; digital ads; social media channels; partnerships and special projects*support the sales team via on-trade & off-trade activities*main focus in 3 hero products*measured and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

*Responsible for preparing a detailed annual marketing plan, track the marketing plan execution and manage the budget*Managed a TV campaign, 5x digital campaigns , several big social media campaigns, 3x OOH campaigns, 2x influencer campaigns and several local projects*Managed the participation of the brands in over 40 events*Participated in the launch of 3 new products for Johnnie Walker*Supervised trade marketing activities in off-trade and on-trade channel*Analyzed brand performance and consumer markets research, monitor market trends and competitors’ activities *Communicated with advertising agencies for marketing activities execution *Communicated closely with brand suppliers/owners regarding the brands performance and coordination of the marketing plan;*Measured and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).*Prepared and conducted product trainings for the sales teams

*Contributed to the development of marketing strategies, plans and communication campaigns*Responsible for digital & trade marketing budget tracking*Managed the design and production of all marketing supporting materials with external agencies*Developed and executed consumer promotions projects*Closely supervised external digital agencies for Baristo digital marketing activities*Provided proper brand communication and consumers experience at Baristo B2B and B2C events, ensuring effectiveness, quality and relevant Baristo messages*Part of organization team of “Bulgarian Barista Championship” 2017 & 2018*Worked closely with central and regional sales departments *Monitored the industry, competitive activities, retail data and brand health KPIs and provide analysis on a regular basis. *Supervised the branding execution on the field (on & off-trade)*Managed the design and production of all marketing supporting materials*Part of the team for implementing GDPR restrictions in the company

[freelancer from 10/2017 to 09/2019]*managed banner campaigns*responsible for digital marketing performance*prepared weekly newsletter*managed PR publications*negotiations with clients

*supported brand portfolio of the company*assisted the Marketing team with the implementation of annual marketing plan*brand activations in BTL(mostly in premium segment)*communication with creative agencies and partners about promotions and different ways of telling our brands story to the consumers*coordination with print houses to produce and deliver POS materials for all local market

*prepared email campaigns*copywriting of internal PR articles*events & team buildings support*responsible for monthly newsletter*negotiations with clients