Dimitry Epelbaum Email & Phone Number

Toronto, Ontario, Canada

Strategic planning and tactical execution of Marketing and Communications activities including email, SEO, social media, PPC, display advertising and events (strategy, design, deployment, analytics and reporting);Carry out traditional and digital direct marketing tactics within the B2C sphere, utilizing testing (A/B, Sequential), to grow subscription sales.

• Developed and executed marketing programs for upwards of 20 events per year in the B2B market, resulting in 500+ delegate registrations per event
• Created marketing communications for exhibit sales, sponsorship acquisitions and delegate registrations driving an average of $50K+ net revenue per event
• Leveraged media partners, relevant associations and thought leaders to maximize event exposure growing attendee registration by 25% year over year throughout the event(s) life cycle
• Lead all digital and print marketing strategies including creation of ads, email marketing, social media strategy and website content maintenance
• Utilized CASL compliant database for list selection, segmentation and advanced geo-targeting, and monitored use and effectiveness throughout the duration of campaigns
• Evaluated and reported on program success and future recommendations using web analytics, post-event surveying and KPI metrics

Toronto, Canada Area

• Created national and regional B2B direct mail and digital campaigns instrumental to growing market share representing an average of $1.2 million in annual revenue and positioning for 2013 entry into the US market
• Conducted competitive market analysis and formulated integrated marketing campaigns for upselling new products and services to core clients as well as prospecting to new, targeted audiences
• Collaborated with external marketing agency to update company branding and messaging for US markets
• Developed and monitored SEO, PPC and Retargeting marketing programs to drive sales conversions
• Generated and provided sales team with all marketing collateral required for client acquisition
• Prepared annual budgets, tracked costs and ROI projections, and ensured timely delivery of projects

• Developed upwards of 30 B2B direct mail and digital marketing campaigns per year for trade publications, increasing subscription sales by an average of 5-10% each year
• Saved costs on traditional direct marketing efforts and drove sales conversions by implementing digital strategies including content marketing, marketing automation processes, SEO, PPC and Retargeting programs
• Managed the renewal cycle for 50,000+ existing subscribers, and conducted A/B split testing for all direct mail campaigns for continual optimization, new sales prospects and conversions
• Executed all digital and offline marketing initiatives including creative print and html messaging, sales funnel building, list acquisition and segmentation, printing and fulfillment processes, and analytics tracking
• Prepared annual budgets outlining costs and tracked ROI projections for all marketing initiatives

• Formulated and implemented national marketing plans for artist album sales resulting in margins of 20-25% in net revenue based on P&L projections
• Achieved projected sales and sustained company market share by identifying and targeting key account distributors and retailers
• Developed comprehensive marketing programs including radio, video, television and print advertising, as well as consumer contests and merchandising promotions
• Collaborated with national sales and promotional teams for fulfillment and tracking of all marketing initiatives
• Facilitated activities related to album releases including writing sales copy, organizing promotional elements for radio and video outlets, and creating POP display promotions for retail outlets

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services, Recipient Of Graduate Scholarship Entrance Award, Sept 1995

Honours Bachelor Of Arts (Hba), Psychology, Graduated Cum Laude; Dean'S List