Inherently creative and intuitive with a long experience in retail, marketing and manufacturing, I would like to provide the end consumer with product that adds value to their lifestyle. To achieve this , one needs to carefully create and/or select product , that has long lasting appeal , functionality and great perceived value. Making sure the product is price positioned correctly for the target audience is imperative. As such spending time to understand the needs and desires, and propensity to spend of the customer is an important exercise. I started my first business at age 22 after taking notice of a trending product that I found to lack quality and individuality at every retail store I visited. So I took things into my own hands and began hand making and selling a better product, one that was sustainable and unique. Over the years, I have expanded into providing clothing, accessories, Props and gifts with a focus on supporting and collaborating with independent makers all over the world. In 2016, I searched the internet for unique newborn photo props but nothing fit the bill; I wanted props that nobody else had and wanted to put her own personal touch on it.