Driving brands to excellence in digital media1. Effective management of social media communications (Eg; Facebook pages, Youtube channels) and development of digital and social media strategy for reputed brands.2. Conducting online research including competitor analysis and social media audit prior to launching brands on digital media. Forming as well as managing communities exceeding 100,000 Sri Lankan fans by means of driving conversations on social platforms and handling negative feedback.3. Building online brand presence and enhancing customer engagement by creating brand aligned digital content and development of innovative and highly interactive campaigns that have over 15,000 active users and a reach of over 200,000 people.4. Collaborating with international advertising agencies and localizing global content as suited for the Sri Lankan taste and preferences.5. Utilizing online analytics and management tools such as Simply Measured and Hootsuite for measuring the performance of social media channels and reporting to all the necessary stakeholders.

Propagation of information on latest digital trends and delivering marketing communications with an impactFeature writer for magazinesBringing the modern world closer to the youth of Sri Lanka by communicating how technology can be used to benefit the daily life with the use of articles on most recent applications (apps) and digital technologies.Freelance Public Relations JournalistCreation of PR articles reflecting the values of businesses and fostering customer advocacy for brands.

Creating holistic learning experiences1. Empowering undergraduates with knowledge on carrying out scientific experiments to supplement their theoretical learning.2. Assisting students to learn by providing guidance on areas of concern related to their respective subjects.3. Aiding the process of knowledge dissemination by organizing and conducting workshops for school children.