- Maintain close collaboration with original equipment's manufacturers (KIA, MMC, MB and Caterpillar) to ensure effective overall coordination in putting corporate identity guidelines into practice.- Planning and Tracking sales promotion, MARCOM Budget Control in line with revenue achievement- Established go-to-market strategies for direct Sales and distributors across Khartoum and up countries, Actions included events, adverting, communications and digital including social media - Develop BTL, ATL and digital marketing communication strategy and the creation of compelling marketing campaigns aligned with it.- Support the original equipment's manufacturer’s communications objectives and strategies through development of localized communication supporting campaigns and DM platforms.- Manage digital platforms in terms of development, content, analyzing the growth and the uptake.- In-depth analysis of the market environment to make sound business decisions regarding competitors, customers, intermediaries, and suppliers - Based upon the analysis of collected data, Preparing the Marketing plan and contribute in the sales forecast for the yearly Strategic Business plan - Price/competitive analysis and recommendation (monthly)- Providing market research and analysis Marketing information regarding competitors, and share of market information and supporting the Marketing Vision and Mission in achieving all business opportunities.- Identify opportunities to develop and train staff to exceed section target.

-Provide the business units with all the information and Data needed about the Future, Macro, and Market Environmental market intelligence-Obtain market information about key global and local factors that assist top management in making decisions-Providing market research and analysis marketing information regarding competitors, and share of market , supporting the Marketing in achieving all business opportunities-Provide deliverables including valuable insights from specific research projects, synthesis of consumer insights with competitive business intelligence-Oversee research processes, including: needs assessments, new product ideation, pricing, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, retention and defection, and market sizing-New product and service development: Identify consumer needs, determines optimal product or service offering and appropriate pricing, identify target markets-Supervising the periodical Retail Audit report and ensure the timely delivery of the monthly report providing management with information by collecting, analyzing and summarizing data and trends-Utilize CRM to create dashboards to support sales and marketing operations perform various tasks required to achieve sales plan-Work closely with the different business units to support research activities and make recommendations for improvement in all areas of the business-Analyze customer needs, perceptions, and behavior through customer research studies-Providing comprehensive data, and in-depth analysis of the Political, Economic, Social, Technology, Environmental, and Legal (PESTEL) environments. -Support other commercial divisions by conducting on ground quantitative and qualitative market studies-Responsible for annual SBP preparation, including targets, strategic project

- Assist in the preparation of the Company Strategic Business Planning, from data analysis, segmentation and sizing, Customer needs analysis, Environmental analysis and strategic SWOT analysis. - Design and develop, in coordination with Group Marketing Manager, a comprehensive research schedule throughout the year to serve for market understanding, performance assessment, and ultimately management decision making as required- Design and develop questionnaires and moderator guides to ensure the necessary data is captured while running all market research, surveys and studies- Review , suggest, and seek approval for appropriate methodology and techniques to be used for competitor and non-competitor analysis, economic analysis, industry trends analysis, and review of development in the industry and management practices - Conduct in-depth data analysis using traditional and advanced methods- Prepare briefs and commission researches, where necessary, through third party suppliers and effectively manage the contracts to time and budget- Conduct in-house market research activities from problem identification, drafting proposal, questionnaire design, and research operation as well as analysis of results using qualitative and quantitative methodologies- Supervise and manage the execution of the periodical Retail Audit report up to the standard quality of data and presentation format - Coordinate with the Group Marketing Manager and Sales Development Manager to carry out researches and surveys, to ensure all Marketing and Sales activities are effectively measured- Ensure timely delivery of all intelligence and research reports accurately, with clear recommendations / actions as deemed useful- To represent the Marketing department in a professional and positive manner with both internal and external stakeholders and in doing so reflect the values of the Company - Remain up to date and informed of the Company products, customers, distributors, and competitors.

- Worked from concept to implementation of all promotional and marketing campaigns both (ATL and BTL) to create a strong brand value and improve sales. This in line with the annual marketing budget and strategies.- Monitor and Strengthening Brand Equity & reinforcement of all company’s brands, in keeping with the Company’s guidelines.- Be the Face of the company in Handling and communicating of company’s activities, with the selected advertising agency.- Planned and delivered campaigns through elements of the marketing mix including e-marketing, advertising, PR etc.- Managed communication throughout the organization, particularly during new product launches, vertical marketing offers and initiatives, and new marketing program rollouts- Handled production related queries and successfully delivered annual calendars, company brochures, leaflets and product catalogs for select client base.- Proactively organized exhibitions, conferences, and internal events, further worked on monitoring the returns on investment (ROI).- Instrumental in creating a proactive communication strategy for the company delivering key messages through print, electronic and other relevant media & thereafter assisting in media monitoring.- Handle the requisition and delivery of advertising and promotional material in accordance with the general program, the calendar of special events, and the special requirements of the Commercial Department.- Effectively manage and plan the Social Media results to be projected on performance Growing rate higher than local peer group.- Ensure Company website is constantly up to date.- Measure brand parameters and the effectiveness of marketing activities including advertising, events, launch campaigns, sales promotions.- Monitor & Issue periodically marketing reports; Budget vs. Spent, Marcom Matrix , CS, BA and MS reports , and any other reports.- implement customer experience touch points to improve brand loyalty and enhance top of mind awareness.