Dina Basic Gawad Email & Phone Number

Suisse

Founder of a consulting agency specialized in brand strategy, marketing, transformation marketing & business development.- Defined and executed brand strategies on e-commerce, social, print and paid channels. - Created and managed multiple marketing campaigns online and offline.- Led digital transformation for 8+ brands, increasing online sales by 40% and conversion rates by 15%. Build more than 15 e-commerce shops. Shopify Expert.- Managed SEO and paid social management for 10 brands with annual budget ranging from 10k to 60k.- Build Loyalty, CRM, Email marketing strategy definition for 6 Fashion and Food brands.Provided consultancy services to more than 20 startups and mid size businesses in Luxury, Fashion, Food, Sports.

Switzerland

- Develop and execute data-driven digital marketing strategies across SEO, paid ads, email, and social media to drive traffic, engagement, and conversions.- Lead cross-functional teams, optimizing the customer acquisition funnel from awareness to conversion, and ensuring alignment across departments.- Oversee budget allocation and performance tracking for paid advertising campaigns, maximizing ROI through continuous optimization and A/B testing.- Collaborate with internal teams (4 people) and agencies to create impactful content and innovative campaigns, while staying ahead of digital trends and technologies.

Switzerland

Founded Cuppin’s from the ground up, establishing a pioneering concept with innovative stores offering party cakes, and reselling food and FMCG from emerging European brands. Expanded to 4 nationwide boutiques, multiple POS, a driving e-commerce, and a dedicated production site. Successfully exited by selling the company.- Demonstrated vision and leadership by building and managing a business, with full control over P&L and profitability, achieving a revenue in the millions. - Transformation Management: Navigated through periods of COVID crisis or significant change, ensuring stability and future growth.- Built and manage a team of over 20 people, - Built brand and retail awareness that earned several retail awards and press coverage. - Pioneered the online cake industry, driving 65% of sales online and streamlining operations to boost efficiency, enabling weekly delivery of 200 cakes.- Proven ability to innovate and identify trends, successfully resold over 100 emerging consumer goods brands and a range of cakes across online and offline. Strong e-commerce accounting for 65% of total turnover.- Set the clear distribution channels strategy among retail stores, online, catering delivery services and B2B, working with Food industries leaders

Geneva Area

Product Strategy & Development• Manage the product lines that generate high pourcentage of the company’s turnover (In charge of the developement of Reverso, Reverso Squadra, Master Control, High Complication, other specific projects as Master Compressor Extreme LAB 2 )• Prepare the 3-year plan, the sales forecast and define the pricing strategy• Lead cross-functional project teams (design, technics, supply chain and purchase) • Perform permanent quantitative/financial analysis• Negotiate contract with suppliers • Support subsidiaries/ markets teams• Propose and monitors marketing initiatives Brand Strategy & Communication Plan• Develop Global Brand Portfolio Strategy• Build new business of strategic marketing, communication & branding plans.• Brief the adequate split among different media• Support & define the communication plan advertising campaigns in the framework of marketing strategy • Recommend brand communication strategy (ATL & BTL) including latest digital activities• Plan and ensure an effective 360° approach on all marketing tools for new products: Events, press text, sales arguments, e-marketing tools, communication tools, retail tools, visual merchandising. • International Event organization support in boutiques and other venues• Develop advertising tools (Movie, Iphone Application, Web Activites) with external agencies• Prepare brand strategy presentation • Negotiate contract with external agencies• Perform overseeing consumer market research, competitor intelligence• Represent the brand: New products presentation to journalists and end-clientsBusiness & Sales Development• Formulate and present business proposal covering all key area• Drive sales with end-client and high support to commercial teams• Organization of new products’ launch within the wholesale & retail network

Led the launch of a new product line, "Complications," alongside senior management. The primary goal was to penetrate the high-complication segment, overseeing all aspects of product development and executing a comprehensive marketing strategy. Simultaneously, managed product development and marketing materials for the B.B, classic watches collections, as well as special editions for key events and high-end clients (more than 60 limited edition projects).- Manage 4 product lines together with the Senior Product Manager - Perform overseeing market research, competitor intelligence- Coordinate with the project teams to ensure new products’ launches: (design, technical, supply chain, purchase departments)- Support the 3-year strategy plan preparation- Plan and launch marketing tools for new products: packaging, press text, communication tools - Market roadshow across Europe to commercial and marketing teams for annual briefing - Support team during Baselworld Watches Event

The mission consisted mainly in supporting the Brand Manager in developing new avant-garde product lines, including TAG Heuer’s first mobile phone and other diversification products inspired by the watchmaker's brand codes. Won the red dot design prize through my presentation of Monaco V4 concept, a conceptual avant-garde watch.- Assist the Brand Manager in the development of innovative and cutting-edge products, including new product lines, concept watches, and diversification strategies.- Coordinate with project teams to ensure the successful launch of new products and prototypes.- Support and coordinate the creation of marketing tools and materials.- Prepare and manage briefs for suppliers and designers to align with brand expectations.- Conduct and supervise market research and competitor analysis to inform product development and strategic decisions

Master In Digital Marketing, Marketing

Mastering Digital Marketing: SEM, SEO, Social Media and beyond

Bachelor'S Degree, Chemical Engineering