I am a creative, energetic and ambition Design and Advertising Manager with a talent for coming up with innovative ideas. As a graduate with more than four years’ experience in design and advertising management, I am excellent in working with others to achieve a certain objective on time and with excellence. I am broad-minded with a master's degree in contemporary art and a background in archeology, which allows me to think outside the box. Due to my extensive experience in organizing a variety of events, I am not afraid to take on all the visual design of the company's brand platform both for trainings and promotions, and for major international exhibitions.
S Parfum&Cosmetics
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MarketerS Parfum&Cosmetics Feb 2024 - PresentCheboksary, Chuvashia, RussiaOne of the biggest franchises of russian-swiss perfume and cosmetics brand S Parfum&Cosmetics. This chain includes 118 stores in 26 Russian cities.Store management:Providing stores with all necessary material,Developing and ordering POSM,Store decorating,Merchandising.Marketing strategies:Designing a marketing strategy for 34 stores in 9 cities in Russia,ROI and conversion,Staying updated with modern trends,Budget planning,Advertising placement in media, outdoor advertising, inside shopping centres,Promotional and incentive actions,Holding tenders,Searching for extra opportunities through barter.Promotional campaigns:Creating, preparing and launching new advertisement campaigns,Brainstorming ideas and searching for references,Coordination of work of designers, models, photographers, stylists,Development and approval of advertising projects,Realizing the ideas with contractors (printing houses, recording studios, videographers, advertising agencies),Launching a product on different platforms.Event-management:Designing promotional presentations of fragrances in a form of master-classes for bloggers: drawing up a script, finding a venue, developing of visual concepts (supervising decorators, florists, designers, finding references, designing sketches, designing handouts), finding a DJ and a photographer, curating a presentation on the spot on the day of event. 3 presentations were held in Saint-Petersburg (summer, 2023), Kaluga (New Year 2023-2024), Ekaterinburg (spring, 2024).
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Marketing AssistantS Parfum&Cosmetics Jan 2023 - Feb 2024Cheboksary, Chuvashia, Russia
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Design And Advertising ManagerCompany Group Belaya Dolina Feb 2018 - Dec 2022Engels, Saratov, RussiaOne of the largest agroholdings of the Volga region. The group of companies specializes in the production of high-quality dairy products, ice cream, sausage products and meat delicacies.Portfolio Management:- developing and implementing design strategies for improvement of brand and marketing design.Project Management:- implementation of design projects necessary for the work of the promotional marketing and event management department;- implementation of design projects of new branded stores in accordance with the needs of the trade marketing department of the branded chain of stores;- timelines establishment and control;- budget management.Project review:- development and approval of a design projects;- quality control (printing, production of advertising materials, installations).Project reporting:- monthly financial statements;- monthly reporting on the work of designers.Requirement Compliance:- strict compliance with the brand book;- design development of new catalogues and POSM in accordance with the needs of the trade marketing and sales departments.Change Management:- catalogues and POSM update. In-line with changes in product positioning and promotional offers;- layout adaptation in CorelDraw, Adobe Photoshop, Adobe Illustrator.Client Management:- Outdoor campaigns (coordination, organisation);- Contract Management.Team Management:- cross-departmental tasking (Sales, Marketing, Design);- Production Dept. coordination is advertising production.Supplier Management:- holding tenders with advertising agencies;- coordination third-party contractors;- administrating of work acceptance from third-party contractors (invoicing, acceptance);- delivery contractor coordination;- work with suppliers and printing orders.Complaint Management:- conflict resolution;- work under tight deadlines.Hard Skills:- project management via the Trello service;- preparation of estimates in MS Excel, Google Sheets.
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Private TeacherFreelance (Self Employed) Sep 2012 - Dec 2017Russia- teaching/tutoring children, teenagers and adults;- subjects: Russian, literature, Latin;- preparation for final school exams;- lesson creation, design, presenting, practice and assessment. -
TranslatorFreelance (Self Employed) Jul 2013 - Jun 2014RussiaTranslation of medieval Latin texts into Russian. -
Teacher Of Russian Language And LiteratureMiddle School #23 Sep 2017 - Nov 2017Engels, Saratov, Russia- teaching Russian language and literature in four classes at the same time for children aged 11, 12 and 14, - drawing up an annual curriculum within the established program, - class guidance, - conducting control tests, conducting control essays,- setting tasks, checking work, feedback, - supervising the Club of the Funny and Inventive KVN (Russian: КВН).
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PhotographerPetting Zoo Madagaskar Mar 2017 - Aug 2017Saratov, RussiaPhotographing zoo visitors with exotic animals, retouching and printing photos, selling souvenirs.
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Laboratory AssistantInstitute Of History And Material Culture Of The Russian Academy Of Sciences Jul 2015 - Feb 2017Saint Petersburg, St Petersburg City, Russia- processing of achaeological finds: cleaning, restoration of ceramic finds, inventory, drawing, - collection formation and transfer of the collection to the museum, - team management: coordination of the work of washers, metal and glass restorers, draftsmen, photographers.
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Administrator5 Rooms Training Space May 2014 - Jun 2015St Petersburg, St Petersburg City, Russia- scheduling trainings, - equipping training rooms, - financial responsibility, - budgeting, - working with clients: customer registration through the Timepad service, coordinating visitors, concluding contracts, - attracting clients: SMM management, cold calling, sending emails, - maintaining the pages of the training space in social networks: Instagram, FaceBook.
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AdministratorUnium Sep 2013 - Dec 2013St Petersburg, St Petersburg City, Russia- work with clients: conclusion and prolongation of contracts, sale of courses, coordination of clients; - financial responsibility: cash register management, daily reporting.
Dina Guzova Education Details
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Liberal Arts And Sciences/Liberal Studies -
Gpa 3.9 Out Of 4 -
Gpa 3.0 Out Of 4
Frequently Asked Questions about Dina Guzova
What company does Dina Guzova work for?
Dina Guzova works for S Parfum&cosmetics
What is Dina Guzova's role at the current company?
Dina Guzova's current role is Design and Advertising Manager.
What schools did Dina Guzova attend?
Dina Guzova attended Bard College, Saint Petersburg State University, Saint Petersburg State University.
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