Dina Khalil Email and Phone Number

• Plan and execute the promotional calendar across the fiscal year• Develop and lead the Samsung Retail Channel strategy and ensure efficient on ground execution• Work closely with regional marketing teams to drive perceptual scale strategy and enhance our customer in-store journey• Plan and execute all aspects of in-store activities and activations to increase footfall and enhances sales performance• Collaborate with different business divisions to improve productivity and increase sales• Manage the marketing budget and perform administrative duties as necessary• Enhance our strategy by securing partnership opportunities that builds productive relationships• Manage with agencies to implement above the line and below the line activities• Responsible for planning and managing all new Samsung Brand Shops opening ceremonies and events• Identify new channels to embed our brand that align our marketing direction• Work with internal teams and external agencies to continually develop digital campaigns across digital channels including push notifications, emailing, GDN, Social Media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM)• Managing a social media content calendar• Glean insights from social data using monitoring tools• Approve all digital content to be used across different digital channels

• Managing Samsung retail channel operations, sales (TVs, Mobiles & HA) and retail marketing to maximize sales results• Develop and lead the channel strategy and ensure efficient on ground execution• Plan and execute all aspects of in-store activities and activations to increase footfall and enhances sales performance• Plan and execute the channel’s promotional calendar across the fiscal year• Collaborate with different business divisions to improve productivity and increase sales• Improve merchandising performance through developing innovative tools, that reflect on sales volume, such as incentive programs and contests• Handle Samsung Organized Retailers & Individual Retailers’ performance analysis (including the P&L), to direct the trade decision support• Track and monitor the market to collect and analyze all relevant information on competitive key launches and price burning across different channels and communicate it to the management, to take appropriate actions• Manage the marketing budget and perform administrative duties as necessary• Provide internal trainings on our products to our staff• Coordinate with agencies to implement above the line and below the line activities• Manage and supervise the sales staff and field force team, who keep track and provide all information and elements on the retail channel and competition to ensure and enhance the sales performance• Enhance our strategy by securing partnership opportunities that builds productive relationships• Responsible for planning and managing all new Samsung Brand Shops opening ceremonies, and dealer’s events• Develop the promoters, merchandisers and sales staff technical, soft and operational skills• Design & improve in-store customer experience journey• Coordinate and manage the social media, OOH and PR agencies • Manage internal communications between Samsung Egypt and Samsung RHQ (Dubai)

• Planned, developed and implemented effective online media plans, strategies and campaigns.• Responsible for the digital marketing of Bouri Center and the brand Mienta.• Launched and managed Mienta Beauty Facebook page, in addition created the marketing & communication strategy, budget, content and targeting plans.• Partnered with a webmaster to establish the Bouri website as an e-commerce channel and optimized website’s SEO as well as usability, which increased our online sales.• Analyzed sales and traffic performance through google analytics.• Measured and generated monthly reports on our marketing campaign’s performance.• Researched the Egyptian market to fully understand and monitor offline market trends, consumer behavior and competitors.• Introduced & created the benchmark dataset and template for the brand Mienta in the Egyptian market for the company, which lead to update the product prices.• Managed internal and external resources to ensure that all projects are delivered on time and agreed budget. • Coordinated and worked with different departments such as product management and sales team to increase sales and improve our market share & position in the Egyptian market.• Worked closely with the graphic designers, to create marketing materials, including leaflets, flyers, stands, manuals, etc.... (involved content creation and proofreading), as well as managing the production.• Planned, managed and executed marketing campaigns and activations for Mienta in Carrefour (during Mother’s Day, Anniversary Promo, etc.)• Develop and execute a strategic internal and executive communications plan• Organized and managed annual company meetings and events• Managed and created engaging content for the internal communications channels (intranet, email, events, virtual events, etc...) and regularly evaluated the efficiency of the channels used, making continuous improvements

• Managed Braun, Babyliss & Miele product lines and life cycle.• Developed purchasing strategies for target plans. • Forecasted levels of demand for products, to meet the business and customer needs, moreover kept a constant check on the stock levels.• Negotiated and communicated with external vendors to secure advantageous terms.• Monitored market trends, consumer behavior and competitors. • Conducted research to ascertain the best products in terms of best value, quality and price.• Prepared purchase orders and followed up with financial and logistic team to ensure the implementation and shipment of the orders on time.• Created promotions to establish and maintain product branding, moreover to ensure the highest profitability and market share possible.• Achieved and exceeded our annual revenue target plan for 2016.• Distributed products to the retail and commercial sectors and monitored the product availability.• Worked with the marketing and sales team to attain the highest market share.• Worked with Fashion Bloggers to promote and enhance our products on social media.• Trained the sales team from the commercial and retail sectors on the products and its unique selling points to increase the sales ability.• Went on market visits to follow up and monitor the movement of the products in the market, as well as the competitors' products.

• Managed the entire tablet product lines and Apple products (iPhone, iPad & Mac) life cycle from strategic planning to tactical activities.• Monitored carefully the market trends, competition, consumer habits, and reacted accordingly in terms of product pricing, product mix and developed positioning strategies. • Developed and executed promotional and advertising plans for each product, to ensure high visibility and brand pull liaise, indoors and outdoors.• Expanded the product range and portfolio in B.TECH’s retail stores.• Observed stock levels as per stipulated benchmarking standards and developed a strategy to reduce the stock level in case of excess stock and to increase it in case of stock shortage. • Established a promotional plan to get rid of all the obsolete products within one month. • Guided the designers to ensure quality creative output and timely delivery. • Created distribution plans for our retail stores, also followed up weekly on sales and product availability. • Communicated and negotiated with the vendors and distributors regarding marketing budget, orders, promotions, etc...• Improved and increased short-term and long-term product sales forecasts.

• Expanded, contacted and followed up with current and new distributors and leads from different countries. • Worked collaboratively with colleagues in research and regulatory to address any issues that may arise. • Responsible for performance excellence review of international distributors.• Managed the evaluation of new distributor candidates.• Planned and organized conferences, meetings and trips for the international team.• Coordinated logistics for international orders.• Provided the sales team with the necessary technical expertise to enable them to sell the product.• Recorded invoices and expenses of the employees.• Prepared whole presentations and sales forecasts for the vice president of sales.• Traveled to Europe to attend medical conferences representing the company.• Liaised with an advertising agency regarding our product campaign, including journal advertising, direct email and conferences.

• Developed new ideas for reaching end user markets using the latest electronic technologies.• Used email and other electronic marketing techniques to inform customers about the new courses the company offered.• Maintained and updated mailing database.• Created a layout and managing the monthly Newsletter. • Contributed in the development and the design of the company’s website.• Managed the production of marketing materials, including leaflets, posters and flyers. This involved writing, proofreading, and liaising with designers and print houses.• Evaluated and followed up on weekly marketing campaigns.

• Assisted the professor during and outside classes, in presentations and class projects. • Observed students during exams and answered questions.• Helped the professor with researches and corrected exams as well as assignments. • Assisted in administrative tasks such as copying, printing and distributing emails. • Organized the class work material and grades.

• Arranged department activities and particularly student activities, such as philosophy club meetings, coffee hour and Selected lectures.• Aided in administrative tasks such as copying, scanning and distributing emails.• Assisted faculty members in various tasks like: Using University technology facilities, such as Blackboard Portal.• Designed flyers for events using Photoshop.