•Implement a complete marketing communication plan for the Vodafone One loyalty program•Deliver World Class Customer Experience to the Vodafone One customers through different channels •Monitor and Reinforce our Tone of Voice onto all the Vodafone One communication messages and drive consistent, classy communication through all touch-points•Create and develop all SMS, minicall, IVR scripts related to customer value management department.

•Enhance Channel look & feel whilst developing new channel concepts aligned with channel USPs •Ensure that the channel is dressed up with the appropriate BTL communication •Build and develop channel specific look & feel and BTL comm. propositions to achieve world class customer experience •Uphold BTL communication across channels•Effectively manage our costs

Enhance Channel look & feel whilst developing new channel concepts aligned with channel USPs Ensure that the channel is dressed up with the appropriate BTL communication Build and develop channel specific look & feel and BTL comm. propositions to achieve world class customer experience Uphold BTL communication across channelsEffectively manage our costs

Starnet "dial up"•Planed and executed all marketing campaigns for Starnet brand•Managed and executed above and below the line activities.•Managed Marketing budget and assured its consistency with the plan•Responsible of daily media monitoring with analysis on the competition•Assisted in Starnet brand portal activities and ensured timely delivery•Supervising Starnet advertising efforts and assured its effectiveness•Developed Starnet experience book

Starnet "dial up"•Planed and executed all marketing campaigns for Starnet brand•Managed and executed above and below the line activities.•Managed Marketing budget and assured its consistency with the plan•Responsible of daily media monitoring with analysis on the competition•Assisted in Starnet brand portal activities and ensured timely delivery•Supervising Starnet advertising efforts and assured its effectiveness•Developed Starnet experience book

Retail Marketing ActivitiesExpansion of Retail outlet locations based on traffic and target segment.Developed internal layouts of Showtime Retail Outlets.Managed the alignment of Collateral in Retail Outlets with current campaigns.Responsible for Contract Renewals & Renegotiations.Additional Marketing ActivitiesSuccessfully launched a "character" campaign diversifying SHOWTIME consumer baseLaunched the new regional Packaging System for Showtime channels in EgyptHandled focus groups to test the new packaging systemConducted an Awareness Road Show for the above new Packaging SystemNominated to tailor packages for Platinum Package VIPsDelegated suppliers follow ups to assistantsAssisted in Below the Line activities such as Flyer designs and Outdoors and sms campaignsExecuted Above the Line activities such as TV ads, Radio ads and Press ads in coordination with the Head Office in DubaiManaged the Budget Process and rollout with due seasonality

Handling Nokia BrandNokia & Raya Budget Management Responsible of the rolling media plan Campaign Planning & Execution Responsible of Below the line and above the line activities Additional Activities in Retail MarketingExecution of Showrooms layout plan for all Raya shops Updated marketing message in all Raya outlets "17 outlet"Responsible of all shops decoration execution during events(such as valentine's Christmas …etc) Ensuring Streamlined Image across POS and Campaigns RAYA distribution website Assisted in web design content and layoutUpdated RAYA distribution website with new products, promotion and eventsRAYA Distribution eventsOrganized and handled major marketing eventMain events: ABBA night on valentines day 2005, Amr diab event on valentine's eve 2005, sponsoring Ramadana tent in Ramadan 2005 at the Azhar park RAYA Distribution outdoorResponsible of Locations and updating the message according to the running campaignRAYA Distribution Internal Branding•Responsible of Raya distribution internal branding.

Retail Marketing Retail marketing material for existing and new shopsCreate effective marketing message in all Raya shops "13 shop"Assisting in Flyers and brochures designRAYA Distribution eventsAssisting in Rio de Marina "RAYA beach in Marina"Assisting in Mazaya event "incentive program for Raya dealers held in Villa andraws"

Dealer SignageDealers' signs design and follow up on installation deadline (Request, Designs, documentation, etc...)Prepared quarterly budget for distribution planRetail ( Marketing material for existing and new shop)Ordering POS from Nokia onlineUpdating marketing message in all RAYA shopsAssisting in the re-branding of Protech to RAYA distribution Raya Distribution eventsAssisting in the event organization of the Arabian night "the announcement of the re-branding to dealers