~ Responsible for clients external and internal communication~ Lead a team of 7 with consistently high productivity~ Strategy and planning for client’s email automation campaigns delivering consistent growth YOY~ Member of clients Senior Leadership Team tasked with setting priorities focused on sales growth and product diversification ~ Development of client’s annual content strategy including optimization and monetization~ Lead the clients Scholarship program which lead to a 6X increase in applications~ Manage sponsorship opportunities and represent company at various conferences and events~ Lead clients promotional/advertising strategy including owned and paid channels~ Collaborate with other departments on product launches and extensions including external promotion and internal execution~ Accountable for setting CMS priorities, planning and the internal/external delivery team

~ Responsible for establishing and strengthening relationships with employers, their influencers and employees within a portfolio of 50 accounts.~ Create comprehensive account plans to identify opportunity and risk within top 11 accounts.~ Accountable for generating contributions for the annual campaign and special initiatives.~ Lead the Workplace Working Group, a committee of key influencers from diverse local industries responsible for strategic planning of the annual workplace campaign.~ Part of the team that researched, developed, created content, and implemented training tools & resources (print, digital, video) for 400+ workplace Champions.

~ Provide design support and content development to communicate United Way’s impact through a variety of outlets, including website (CMS), email, print, and social media.~ Implement 3 direct mail campaigns from message development and design through execution and analysis.~ Content development, photography and design support for 24pg annual magazine.~ Development and production of videos to communicate program impact, service user stories or recognize supporters.~ Assist in advancement of United Way brand and raise awareness of activities and impact in the community.~ Develop media advisories, media releases and coordinate multiple media events.~ Collaborate with Community Impact department to develop service user impact stories and fact based impact statements.~ Event support including script writing, media talking point development, photography, and live social media content.

~ Managed execution for National consumer programs, contests and promotions including legal requirements, creative execution and post program evaluation.~ Managed planning and execution of National TV and digital plans including added value activations.~ Accountable for multiple project budgets up to tens of millions.~ Worked with Development team at HQ on the re-launch of the Subway Canada website.~ Managed execution for Subway Canada social media channels including content creation and project development.~ Responsible for collaborating with brand partners on mutually beneficial marketing program development and execution.~ Responsible for maintaining the highest level of performance from the media, PR and digital creative agencies including planning, research, finance, legal, creative development and franchisee/market relations.~ Communication of National media strategy to internal as well as external stakeholders. Including Board of Directors, field marketing team, franchisees, agencies and broadcast partners.~ Daily interaction with the Creative Services Manager to ensure seamless integration between the media and the creative teams. ~ Liaise with the internal R&D, legal, finance and marketing departments at Subway World Headquarters in USA.

~ Oversee regional communication planning for all of Domino’s active markets.~ Responsible for developing the highest level of performance from the regional media planning team members.~ Liaison with the Sr. Client Service Supervisor to ensure flawless execution of buys as well as flow of communication.~ Primary client contact for all regional initiatives/issues.~ Communication of National marketing strategy to field team as well as high priority co-op market Board of Directors.~ Daily contact with the field Management Supervisors to advance on-going projects & assist in Acct Exec development/education.

~ Oversee local communication planning for Domino’s Pizza LLC Central and West regions.~ Responsible for training and supervision of new media planners.~ Liaison with the spot buying teams to ensure flawless execution.~ Primary client and planner contact for local Hispanic media planning methodology.~ Daily contact with the account group to maintain a strong working relationship.

~ Prepare annual communication plans for Safeway & Domino’s Pizza LLC~ Manage execution of all spot TV and radio buys~ Analyze all market specific factors that impact media planning at a market level i.e. media coverage of client trade areas, media costs, competitive presence, client sales~ Ability to work with geo-demographic data and customer segmentation models to understand target definition~ Develop agency Point’s-of-View regarding various media alternatives and proposals