Dina Newcomb Email & Phone Number

San Marcos, California, United States

Empower a talented team of creative professionals in elevating a global family of brands in the irrigation and outdoor lighting space. Drive sales of world-class products through targeted print and digital marketing promotions, coordinated product launches, social media campaigns, web, merchandising, trade shows, and environmental design. Oversee the design and expression of all brand assets.• Build valued and trusted teams that deliver incredible work • Deliver multi-channel marketing campaigns and experiences that educate and excite target audiences• Lead change that improves productivity, fixes outdated processes, and reduces environmental impacts• Inspire and develop team members to maximize their strengths

San Marcos, California

Responsible for developing and directing the branding strategy for two companies under one roof: Florexpo - a floral importing company, and Kendal Floral - a bouquet-manufacturing company.Plan advertising and promotional communications projects, including print, direct mail, Web, special events, point of purchase, multimedia and video. Responsible for managing the production and design of all major components of company Web sites. Collaborate with sales managers to develop and execute e-mail marketing campaigns to promote product specials and new flower varieties. Produce quarterly newsletter for all employees and international growers to share important company news and promote company unity. Create and maintain a consistent look and feel for all projects and collateral pieces. Authorize articles and interviews regarding the organization’s promotional activities and ensure adherence to corporate identity standards. Function as executive producer on film and video projects. Develop and maintain relationships with media and off-site production representatives. Track project costs to control expenses. Stay abreast of industry-wide changes in design tools and communication technologies.

Owner of marketing firm focused on helping small- to medium-sized businesses promote their products and services. Helped clients build product awareness, share their stories, and increase sales and market share. Worked with clients to define their audience and determine the best communication methods. Managed the creative process, conducted market research, developed concepts, and determined budgets and timelines. Produced and managed the production of literature, advertisements, graphics, interactive programs, web content, events, and video to client specifications. Followed up to track and measure results.

Produced multimedia and video programs for domestic and international audiences, including sales and marketing videos, interactive training programs, and community service programs. Determined production timelines and budgets. Served as production manager for worldwide distributor conferences, company meetings, and events. Collaborated with executives and creative services team to brainstorm ideas and develop creative concepts within company style guidelines. Managed photographic projects. Served as art director on high-end photo shoots with professional photographers. Launched and managed electronic image library of product, location, and historical photos for easy access by the marketing team and product managers.