- Drive the postpaid function and lead all initiatives to grow revenue and subscriber base.- Responsible for leading product portfolio management, base management, revenue enhancement, cross-functional alignment- Formulate long and short term strategy to grow business for postpaid segment- Drive new acquisition and take initiatives to reduce churn

- Strategizing on initiatives to achieve revenue goals for the entire enterprise segment (Corporate, Personal Postpaid, SME etc.)- Drive data subscriber and revenue growth through optimum pricing and portfolio management- Formulate segment strategy to ensure efficient customer value management

- Set the company strategy to grow data revenue and subscribers- Conceptualize and ensure launching of revenue generating activities for data monetization- Leading data product portfolio and ensuring data adoption across the entire Banglalink base- Strategizing with global digital partners (Facebook, WhatsApp, Youtube, IMO, Supercelletc.) to launch various programs that drive data and digital affinity.

- Managing the need of the prime target segment of Banglalink and designing allproducts and services targeted towards that segment- Develop promotional strategy, activities to grow the segment and enhance revenue- Focusing on digital partnerships (Facebook, WhatsApp, Youtube, IMO, Supercell etc.)to enhance data consumption behavior of the segment and induce customer stickiness- Manage the Data Affinity Platform to build data centric community through internetsharing, member-get-member and referral programs.

- Driving the data product portfolio and ensuring revenue and subscriber conversion- Target new customers coming to the network and convert them to data - Develop promotional strategy, activities to increase the size of the base, enhance revenue for the specific customer segments - Manage partnerships with renowned external parties and explore opportunities to monetize data products- Focus on innovations and identifying new segment opportunities through market analysis.

- Supporting to develop new products, promotions to increase data revenue, with higher focus on new products, ATL products and campaigns- Supporting to develop promotional strategy, activities to increase the size of the base, enhance revenue for the specific customer segments - Coordinate all activities with cross functional teams (i.e. technical concept, business case, regulatory approval, communication readiness etc.) to ensure campaign/ product readiness and managing the campaign delivery. - Coordinate with HQ regarding all data KPIs and campaign related updates to ensure alignment of Bangladesh market with group guidelines- Supporting to identify new/expand segment opportunities through market analysis.

- In charge of all the marketing activities for entire telecom operations of the company in all the regions. - Construing strategy regarding all the products and designing marketing plan and budget to achieve the revenue target.- Designing products and services based on consumer demand and market prospect - Analyzing detail data to identify new markets and strategizing on marketing activities.- Maintaining relationship with suppliers, technical partners and agencies and guiding them to achieve the company goals.

- Driving sales and marketing activities in Asia Pacific Region (Malaysia, Nepal, Bhutan, Vietnam). - Designing products and services and maintain relationships with regional partners.- Analyze consumer usage data and conceptualize new products for the clients based on the analysis.- Developed detailed project plans ensuring resource optimization, client requirement prioritization and executed them within time.