Dina Baird, Ms

Dina Baird, Ms Email and Phone Number

◈ Sales & Marketing Leader ◈ Women in Tech ◈ Content Strategist ◈ Demand Generation ◈ ABM Results ◈ AI Strategy @ Vereigen Media
Dina Baird, Ms's Location
Berthoud, Colorado, United States, United States
About Dina Baird, Ms

Dynamic, award-winning marketing and sales executive with 20+ years of success in marketing and sales primarily in the tech industry for Fortune 500. Developed and managed marketing outbound campaigns and strategies for enterprise clients (Microsoft, Amazon, HPE, IBM, Apple, and more). Enjoys working in a blend of both marketing and sales matrixed strategies to drive customer retention and generate 2X returns.AREAS OF STRENGTH & EFFECTIVENESS➤ Builds/Rebuilds Lead Generation Teams from the Ground Up to Drive Revenue• Has 15+ years of experience working 360° with executives and staff to strategize and create marketing/sales enablement machines for hundreds of enterprise companies. • Talent for radically transforming operating models to increase efficiencies and revenues; received recognition for innovations including an Eloqua award-winning lead nurturing process. • Led, produced, managed, sold, wrote, and marketed content for over 17 industries throughout career. • Migrated complex software systems to new technologies (CRMs, email/web platforms, and reporting systems). • Designed, managed, and analyzed 1,000+ integrated demand generation campaigns, automation, and ABM campaigns for enterprise accounts over 20+ years at 20 companies. • Created, marketed, and optimized demand gen campaigns for HPE, Dell, IBM, Microsoft, Apple, Google, and others that increased margins by 37% YoY.➤ Sales Enablement & Training Optimized for Growth• Outside sales rep for 10+ years with enterprise clients (Adobe, Microsoft, Panasonic, Amazon, IBM, Apple, and >100 additional accounts). • Achieved 20% growth YoY selling B2B lead gen marketing services and SaaS in highly competitive tech industry to Fortune 1,000 companies.• Awards: President’s Club, Two Million Dollar Club, One Million Dollar Club, Top Gun, and additional awards.➤ Leads High-Quality Teams & Known for Marketing/Sales Operations Turnarounds• Supervised marketing team of 9 direct reports and trained 250+ sales professionals.• Brings people’s strengths into a project, collaborates, builds trust, and breaks down barriers for momentum.• Recruited back to Informa and successfully turned around an underperforming demand gen/media profit center.

Dina Baird, Ms's Current Company Details
Vereigen Media

Vereigen Media

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◈ Sales & Marketing Leader ◈ Women in Tech ◈ Content Strategist ◈ Demand Generation ◈ ABM Results ◈ AI Strategy
Dina Baird, Ms Work Experience Details
  • Vereigen Media
    Director, Strategic - Tech Enterprise
    Vereigen Media Jun 2024 - Present
    Austin, Tx, Us
    ◈ Direct Sales with major focus on Data, Process, and Enablement. Performance marketing solutions with a global reach of more than 86M+ validated contacts. Internally sourced, first party, digital programs across all industry verticals.
  • Mixology Digital
    Vp Of Nam Sales And Strategy - Tech Enterprise
    Mixology Digital Aug 2022 - Mar 2024
    London, Gb
    ◈ Enable NAM Sales team, BDRs, and support team as a player/coach. Develop AI product strategy.
  • Intentsify
    Vp Strategic Accounts - Tech Enterprise
    Intentsify Oct 2021 - Aug 2022
    Westwood, Massachusetts, Us
    ◈ Consult and sell marketing solutions to tech companies such as SAS and Workday, making intent data actionable - through data subscriptions (SaaS) and lead gen/display.
  • Tci Lead Gen
    Sales Account Director - Marketing Services - Tech Enterprise
    Tci Lead Gen Jan 2019 - Oct 2021
    San Mateo, Ca, Us
    ◈ Sell lead generation services to enterprise tech companies such as AWS, Splunk, and Palo Alto Networks.
  • True Influence
    Sales Account Director - Marketing Services - Tech Enterprise And Smb
    True Influence Apr 2017 - Dec 2018
    Princeton, New Jersey, Us
    ◈ Sell Lead Gen and SaaS product to increase lead generation ROI for tech companies.
  • Active Blogs, Activate & Amplify Your Brand!
    Marketing Director - Content - Enterprise And Smb
    Active Blogs, Activate & Amplify Your Brand! Aug 2016 - Apr 2017
    Denver, Colorado, Us
    Content production director, curator, and storyteller. ◈ Led marketing operations and directed content marketing for 40+ B2B clients in several industries.
  • 3R'S Content Marketing
    Marketing Ceo/Entrepreneur – Content Strategist (Remote)
    3R'S Content Marketing Feb 2012 - Aug 2016
    ◈ Established and managed boutique consultancy providing content marketing, digital marketing, and full-funnel marketing tactics (websites, blogs, emails, social media, and sales collateral) to B2B clients across multiple industries.
  • Informa
    Marketing Content Solutions Specialist - Sales Enablement - Enterprise
    Informa Mar 2011 - Mar 2012
    London, Gb
    ◈ Led 70+ salespeople across 5 vertical segments selling new marketing services across Healthy Lifestyle, IT/Dev, Aviation and Transportation, Energy, and Electronic Systems divisions worldwide.
  • Informa
    Marketing Director (Content And Lead Gen) — Technology Division
    Informa Feb 2009 - Mar 2011
    London, Gb
    ◈ Supervised 9 client demand gen marketers and client services staff, with accountability for hiring, training, and performance evaluation for marketing and client services.Increased revenue from $4M to $7M in two years.
  • Techtarget
    Major Account Sales Executive - Enterprise
    Techtarget Aug 2004 - Dec 2008
    Newton, Ma, Us
    ◈ Top Revenue Generator: Produced more than 100% of goal for 4 years vs. 70% company average. Annually grew territory revenue 25 - 40% and produced more than $2M in digital media sales.
  • Penton
    Key Account Sales Executive - Technology - Enterprise And Smb
    Penton Jan 2001 - Jul 2004
    New York, Ny, Us
    ◈ Produced $1M+ in annual digital media and content sales to national accounts and Northwest Territory. Accounts included Microsoft, Hitachi, Fujitsu, Apple, VMware, and many other high-tech companies.◈ Achieved and exceeded sales goals; increased revenue stream from digital by ~4X from previous year.
  • Penton
    Sales Enablement/Business Development – Tech
    Penton Jan 1998 - Jan 2001
    New York, Ny, Us
    ◈ Secured partnerships for editorial, marketing, and sales divisions, contributing $2M+ in revenue opportunities, including partnership with Microsoft Technical Education Division.
  • Penton
    Content Editor – Tech
    Penton Jan 1996 - Jan 1998
    New York, Ny, Us
    ◈ Established, produced, and managed editorial processes for article submissions of 236 page paid-global-trade monthly magazine and website with over 1M unique visitors per month. ◈ Hired and led 18 staff writers and 30 freelance authors from a variety of professional backgrounds and writing experience

Dina Baird, Ms Skills

Digital Marketing Lead Generation Email Marketing Online Marketing Social Media Marketing Seo Copywriting Content Strategy Marketing Communications Advertising Sales Advertising Marketing Marketing Strategy Strategy Integrated Marketing Team Management Social Media Sales Presentations Google Analytics Seo Copywriting Product Development Product Marketing Content Development Content Marketing Digital Strategy Presentation Development Marketing Management Direct Marketing Crm Market Research Editorial Sales Web Analytics Ecology Product Management Lead Management Content Management Ppc Adobe Creative Suite Sales Skills Training Salesforce.com Leadership Writing Research Management Marketing Automation Lead Scoring Software As A Service Solution Selling Event Management Business Development Key Account Relationships Account Management

Dina Baird, Ms Education Details

  • Southern Illinois University, Carbondale
    Southern Illinois University, Carbondale
    Master Of Science (Ms)
  • University Of Northern Colorado
    University Of Northern Colorado
    Environmental And Political Science

Frequently Asked Questions about Dina Baird, Ms

What company does Dina Baird, Ms work for?

Dina Baird, Ms works for Vereigen Media

What is Dina Baird, Ms's role at the current company?

Dina Baird, Ms's current role is ◈ Sales & Marketing Leader ◈ Women in Tech ◈ Content Strategist ◈ Demand Generation ◈ ABM Results ◈ AI Strategy.

What is Dina Baird, Ms's email address?

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What schools did Dina Baird, Ms attend?

Dina Baird, Ms attended Southern Illinois University, Carbondale, University Of Northern Colorado.

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What skills is Dina Baird, Ms known for?

Dina Baird, Ms has skills like Digital Marketing, Lead Generation, Email Marketing, Online Marketing, Social Media Marketing, Seo, Copywriting, Content Strategy, Marketing Communications, Advertising Sales, Advertising, Marketing.

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