Dina Fadila Email & Phone Number

Jakarta, Indonesia

- Revamped the design system structure, ensuring consistency and efficiency across all design elements.- Developed comprehensive template guidelines for the design system to streamline collaborative efforts and maintain design coherence.- Contributed to the design of cutting-edge AI features currently in development, pushing the boundaries of innovative solutions.- Responsible for designing both internal tools and front-end user interfaces, ensuring a seamless user experience.- Actively engaged in research, brainstorming sessions, and competitive analysis to inform and refine design strategies.- Designed features to aid the internal team in efficiently handling breaking news, enhancing real-time news delivery.- Managed and fulfilled external design requests, maintaining high standards of quality and timeliness.

- Designing the E-timesheet platform for drivers, digitalizing the manual attendance system that has been running for the last 20+ years.- Designing an internal portal for managing driver contracts and attendance locations, simplifying administrative tasks, and enhancing operational oversight.- Designing improvements to the user-dedicated portal, making the approval process for driver attendance more flexible and user-friendly with a simplified and intuitive interface.- Designing the loyalty feature in the MyBluebird app, contributing to higher order volume, user loyalty, and active user engagement.- Creating quality assurance (QA) design guidelines to ensure consistent and high-quality design standards across the design team.- Establishing design guidelines and a design system to serve as a reference and resource for designers, ensuring design consistency and efficiency in the development process.- Designing the corporate portal, used for trip management, ECV allocation, reporting, and overall company management, providing a comprehensive and user-friendly platform for corporate needs.- Presenting design concepts and progress to stakeholders, effectively communicating design rationale and its alignment with business objectives.

- Designed the Doctor Appointment feature, enabling users to easily schedule appointments offline and choose their preferred referral and doctor, which resulted in improved user convenience and engagement.- Created a user-friendly portal for doctors to interact with patients online, providing referrals and prescriptions, which enhanced doctor-patient communication and service delivery.- Collaborated with Product Researchers to gather insights and conducted user research to understand user needs, pain points, and preferences, ensuring that the design process was user-centric.- Designed improvements for the Nalar feature, an AI-based self-diagnostic tool that enabled users to assess potential health issues and receive appropriate guidance, contributing to enhanced user health awareness.- Worked closely with Product Managers during the design phase to analyze data, define feature requirements, and align design solutions with the product roadmap.- Designed an internal dashboard for account management, doctor management, and other administrative functions, increasing operational efficiency.

- Designed gamification features in the MyValue app to increase daily active users by 10%, MyValue Revenue Contributions by 10%, and enhance user channel engagement.- Designed loyalty program features in the MyValue app to improve customer retention and foster brand loyalty.- Redesigned the referral feature interface in the MyValue app to boost successful referrals and user acquisition.- Designed an internal dashboard or CMS for the MyValue team to manage app performance, user analytics, and content updates.- Conducted a UI audit for the MyValue application to evaluate its visual design, usability, and overall user experience.- Identified areas of improvement in the application's interface, such as inconsistencies in design elements, navigation issues, or lack of clarity in information presentation.- Provided recommendations and actionable insights based on the UI audit findings to enhance the application's visual appeal, usability, and user engagement.- Collaborated with the development team to implement the recommended UI changes and ensured a seamless user experience throughout the application.

Bogor, West Java, Indonesia

- Implemented user-centered design principles to create wireframes, prototypes, and final design assets for the Student Portal IPB application, with a focus on usability and accessibility.- Collaborated with researchers to gain insights from users, ensuring the design met their needs.- Conducted brainstorming sessions to generate ideas for an application focused on lab equipment borrowing.- Determined the user flow for the Student Portal IPB application to ensure a smooth and intuitive experience.

Jakarta, Indonesia

- Conducted remote in-depth interviews to gather user feedback on the Dikte.in and Corrector platforms.- Designed and crafted interview questions to extract valuable insights and understand the user's experience.- Synthesized and analyzed research data to identify patterns, trends, and user needs.- Engaged in brainstorming sessions to generate innovative ideas for the Dikte.in application.- Designed low-fidelity interfaces for the Dikte.in application, providing a basic structure and layout.- Ensured the application met user expectations, was intuitive to use, and addressed their needs.- Collaborated with the team to iterate and improve the user experience based on feedback.

Bogor, West Java, Indonesia