UniOne (Consumer Appliance Brand): Redesigned the Shopify website to enhance user experience, making it more intuitive and aligned with the brand's goals as a registered partner of leading consumer appliance brands like Philips, Bajaj, Havells, and Faber.Managed email and WhatsApp marketing campaigns, implementing automation strategies to streamline communication and boost customer engagement.Kridlo (Amazon-Exclusive Baby Soft Furnishings Brand): Managed the brand’s social media presence, driving engagement and visibility for products like carry nests, playmats, dry mattresses, diaper bags, and hooded terry towels.Developed and executed digital marketing strategies aligned with business goals, including online advertising, content marketing, email, and social media.Optimized website content for SEO, boosting visibility and driving targeted traffic.Managed social media channels (Facebook, Twitter, Instagram, LinkedIn), overseeing content creation, posting, engagement, and performance monitoring.Launched PPC campaigns on Google Ads and social media, leading to increased traffic and conversions.Created content for blogs, website pages, social media, and email campaigns.Led email and WhatsApp marketing initiatives to nurture leads and drive growth.Utilized data-driven insights to optimize strategies through KPI analysis.Automated marketing processes and segmented audiences for targeted outreach.Conducted competitor analysis to adapt marketing strategies effectively.Collaborated with cross-functional teams to ensure cohesive and effective digital marketing plans.Significantly improved organic traffic and achieved positive ROI in performance marketing.