Dina Gathe Email & Phone Number

Port Angeles, Wa, Us

Remote

Oversees all major web applications functional and integration activities driving growth for the Direct to Consumer division of VWE, including functional development, API integrations and back office productivity for all VWE DTC channels. Member of DTC technology steering committee.

Los Angeles, California, United States

• Freelance and side web projects, focused from 2015+ on Elixir/Phoenix/VueJS.• Built and launched a SaaS app, "Setlistic" using Elixir/Phoenix/VueJS/PostgreSQL. Architected full stack solution, including backend API. Developed core features and functionality, including on the fly PDF generation and charting. Successfully integrated 3rd party APIs (Spotify, Stripe subscriptions, Mailgun) and logging (Rollbar and Papertrail). Designed and built front-end in VueJS/Vuex/Stylus). Configured app releases using eDeliver to Digital Ocean droplets (staging and production). Configured Digital Ocean droplets and simple backup system with Ruby and Google Firebase.

Westlake Village, Ca

• Developed a responsive and fast shopping cart system for Vinesse.com using VueJS, resulting in a faster and more streamlined shopping experience• Developed a landing template system designed to promote flexibility for marketing initiatives while maximizing usability and substantially lowering maintenance requirements• Built and launched custom websites and other e-commerce initiatives on behalf of Vinesse partners, such as the American Airlines Flagship Cellars program• Developed multitude of queries, KPI reports and dashboards

Responsible for traffic and revenue growth through online channels for the Adams Wine Group businesses. Planning, execution, analysis and reporting for key online initiatives, including online brand enhancement, email marketing, social media, SEO, web promotions and affiliate programs.

Hands-on production of web content and applications, from front-end UI/Design to back-end development. Planning, developing, testing, troubleshooting and maintenance.Skills/Languages: HTML, CSS, Javascript, JQuery, Coldfusion, SQL Server 2005Programs used regularly: Fireworks CS3, Dreamweaver CS3, Visual Studio 2005 (SQL, Reporting Services), TopStyle, Firebug

• Database mining/customer metrics (cost per customer, lifetime value, cost per channel) using SQL/Access/Business Objects• Lead team of indirect reports to drive full-cycle marketing initiatives • Developed market/functional requirements and vision documentation for several new software product initiatives

• Established and managed $2M annual marketing budget• Developed corporate marketing strategy and drove initiatives, including branding guidelines, design and production of e-commerce web site, direct mail pieces, 64-page full-color monthly catalog, etc.• Managed all advertising, catalog circulation, public relations, trade show activities, and outsourced vendors