Villagehood Australia Incorporated is a registered grassroots charity located in Adelaide, Australia, providing peer and professional support to mothers during the early years (0-5yo) while connecting them to communities and safeguarding their mental wellbeing.Our purpose is to offer comprehensive support to mothers with young children during the critical early years, prioritising their mental wellbeing and fostering connections within communities.Established in March 2020, Villagehood Australia recognises the challenges faced by mothers during this phase of life and aims to address gaps in traditional support systems through peer and professional support programs. By providing emotional validation, practical advice, and a sense of community, Villagehood Australia empowers mothers to navigate the joys and challenges of motherhood with confidence.Additionally, Villagehood Australia is committed to community building, education, and advocacy, ensuring the development of resilient communities centred around mothers and their families. Ultimately, the organisation seeks to create a supportive environment where mothers feel valued, supported, and equipped to thrive in their roles as caregivers.Villagehood Australia offers a range of free wellbeing and educational programs as well as opportunities to connect to help improve the mental wellbeing of mothers. You can find more information about our current programs here: www.villagehoodaustralia.com/mumsprograms

I specialise in providing personalised 1-on-1 and group coaching sessions tailored for mothers navigating the early years of parenthood. As the creator of the "Mummy Chat" program, an 8-week group coaching framework, my focus is on fostering meaningful connections, insightful conversations, and personal growth. Through facilitated sessions, I guide mothers to reconnect with their true selves, overcome roadblocks, and gain greater clarity about their identity and aspirations. My ultimate goal is to empower mothers to thrive in both their personal and parenting journeys by offering tailored strategies for self-care, personal development, and resilience.

As part of Boldinc, I contributed to a passionate team of innovative thinkers in the branding and packaging industry. My key responsibilities included the development of marketing and innovation strategies for local and global clients, managing a $1.5m budget across various projects for iconic Australian brands, and conducting market trends analysis to identify growth opportunities. also organised innovation workshops and market research programs to gather insights and inform strategic decision-making.I successfully led the launch of Absolut Botanik in Australia, orchestrating a multifaceted campaign that captured consumer attention and drove sales. Additionally, I introduced a new dairy product to the Asian market, managing the entire process from concept development to production and distribution. I presented comprehensive marketing and growth plans to clients, showcasing strategic insights and actionable recommendations to drive business success. My role also involved demonstrating strong financial management skills by overseeing the delivery of multiple complex projects.

In this role, I was responsible for developing communications strategies for prestigious clients such as Nivea, Coty, and Lenovo, ensuring alignment with their brand objectives and market positioning. I successfully pursued new business opportunities, pitching innovative communication solutions to prospective clients. Additionally, I provided leadership and guidance to a team of three account managers, ensuring the successful delivery of multiple projects and events. Through rigorous data and trend analysis, I identified insights and opportunities to drive impactful results for clients. Notable achievements include managing the pitch process for ASOS, securing a significant contract, and developing a creative strategy for NIVEA for Men sampling campaign, resulting in enhanced brand engagement and customer acquisition. Furthermore, I presented compelling growth plans to the NIVEA Senior Marketing team, showcasing strategic expertise and contributing to the brand's long-term success.

In this role with Blue Marlin, I developed and managed key client relationships such as GSK, Schweppes, Cadbury, and Lion (National Foods), while also pitching for new clients like Nestle Nutrition. With a budget oversight of $1m across a portfolio of iconic brands such as Panadol, Cottees, and Moove, I successfully rolled out the Panadol brand in Australia and New Zealand, initiated the re-launch of the Moove brand from strategy to packaging design, and conducted strategic presentations for Nestle Nutrition. Additionally, I contributed to winning a digital pitch for Weight Watchers, showcasing expertise in brand strategy, packaging design, digital marketing, and style guide development

In my role at TBU, I played a pivotal role in developing and securing global partnerships with key clients, while also growing TBU's business. With a budget oversight of £3.5m ($5.5m) across the network, I monitored financial indicators and targets, and led a portfolio of several brands, collaborating with marketers, creatives, and strategists. Additionally, I supervised a team of 3 account managers in London. Notable achievements include leading an innovation project for Bacardi Global Brands, repositioning one of JTI's super slims brands in Russia, successfully launching brand and tactical campaigns for JTI brands, and spearheading the re-launch of several Reckitt Benckiser (RB) brands with excellent sales results. I also managed and contributed to winning a global pitch for Reckitt Benckiser, resulting in TBU's appointment as its Global Leading Design Agency with a budget of £1.5m. Main activities encompassed TTL communications, events, brand look & feel, branded environment, POS, packaging, digital, interactive brand guidelines, mood films, and brand innovation

In my role, I assisted the Brand Manager in overseeing a portfolio of baby food brands with a turnover of €82 million, while also managing creative projects with advertising, design, and BTL agencies. Additionally, I controlled the BTL budget and closely monitored financial indicators. Notable achievements include successfully repositioning existing brands and launching new products with new designs and campaigns. also developed promotional materials that contributed to increasing the Blédidej market share by 2 points. Furthermore, I conducted a comprehensive market analysis on the biscuit range to identify opportunities for growth.

In my role, I managed fundraising efforts for the Lyon Light Festival club. Notable achievements include successfully launching branded products for the Lyon Light Festival, developing effective marketing tools and executing PR activities. I'm proud to have achieved our fundraising objective of €10k in just 4 days, demonstrating strong organizational skills and a proactive approach to meeting targets.