Programs: Quit For Life, Virtual & Lifestyle Wellness CoachingDeveloped digitally innovative strategies to influence and engage member enrollment. Design and executed email journeys, go to market materials and integrated retention campaigns. Established processes across cross functional groups to build the foundation and knowledge for success.• Built marketing calendar including member marketing campaigns, lead generation programs, and social media tests to drive member enrollments• Elevated consumer marketing practices through prioritization of marketing activities to support outcomes and quantify revenue growth• Reimagined and executed standardization of consumer client marketing library with the inclusion of e-toolkits• Drove program enrollment through development and execution of quarterly full population and targeted e-mail campaigns• Developed and executed rebrand of print and digital assets • Partnered with Client Management to promote consumer enrollment and engagement

Programs: Healthy Living Programs & Lifestyle Wellness CoachingRetained to drive business to consumer marketing strategies via email marketing, SMS, digital toolkits, and content curation.• Developed template architecture and global communications program (secure email and SMS)• Project Managed Go-Green, landing page site re-skin, company rebrand, content integration• Produced participant member acquisition, retention and completion programs• Supervised new product homepage tours and program launches• Developed and implement e-mail newsletter campaigns • Assisted in RFP process and library

Supervised and developed retail and direct packaging, content curation, logos, line-looks and brand identity. Cultivated and managed external agency relations. Assisted with email development and deployment blasts for product launches.Client Roster: Russell Simmons, Billy Blanks, Gary Null, Richard Simmons, Dr Denese Skin Care, Johnny G

• Coordinated charity projects and press events• Produced sales and marketing materials: videotapes and press kits• Developed and maintained client relationships• Cultivated national magazine editor relationships and secured product placement• Oversight of project by project budgets