I provide guidance and support to young and emerging startups, helping them navigate the challenges of market entry and growth. I leverage my expertise in marketing strategies and business development practices to empower entrepreneurs to achieve their goals. My focus is on fostering innovation and sustainable practices to drive success in the startup ecosystem.

Dina is a Business & Strategy Consultant with 16 years of experience in managing strategic programs and implementing Commercial & Growth Strategies for tech businesses and build competitive company structure using the best practices in organization development methodologies.

- Analyzed market trends to identify new opportunities for business growth and expansion.- Streamlined internal communication processes, improving overall efficiency and project completion times.- Established a consistent brand identity across all channels.- Mentored junior staff members on best practices for marketing strategy development and execution.- Conducted regular competitor analysis to maintain a competitive edge within the marketplace.- Implemented data-driven decision making by using analytics tools to track campaign performance- Improved ROAS by reallocating budget to high-performing channels based on data analysis results.- Managed a team of marketing professionals, resulting in increased productivity and project success rates.

I play a pivotal role in driving Business Development and Growth Strategies. This encompasses the formulation and execution of comprehensive plans, including lead acquisition strategies to forge enduring B2B partnerships. My responsibilities extend to converting growth strategies into actionable plans, providing team training, and establishing Key Performance Indicators for effective monitoring. I am dedicated to the continual enhancement of our partnership practices, managing and expanding our portfolio, and identifying opportunities for growth. Market research is a key aspect of my role, allowing me to pinpoint collaboration opportunities and stay ahead of industry trends. Proactively approaching and engaging with new partners is integral to my responsibilities, covering public outreach, press releases, presentations, and content adaptation. I oversee event management and long-term planning, ensuring effective strategies for B2B lead acquisition and product branding. Notably, I have successfully closed strategic partnerships with market leaders like Fawry, Tamara, FinTech Galaxy, Paymob, and others, contributing significantly to Daftra's prominence in the market.

- Oversee the Development Pipeline, including, but not limited to, building vision and strategy- Identify, develop, manage and/or support strategic initiatives- Assist and consult on the creation of external and internal presentations as needed- Identify and propose other strategic initiatives as the need becomes apparent

Managing NilePreneurs Accelerator Program (NP Academy) which is a 6-month accelerator program sponsored by HSBC Egypt Bank, targeting growing startups who have been operating in the market for more than 2 years, the program aims to provide these startups with a customized support plans to help them get connected with potential partners and clients and provide them with an investment clinic to help them connect with investors and VCs, I succeeded to attract 50 startups in 2 cycles.Managing NilePreneurs Explore Program (NP Explore) that targets students and fresh graduates to provide them with to improve them with the most needed training courses in Tech (Front end, Back end, UX/UI, Data Science, IoT), Engineering (Embedded Systems and XR) and Business (Business Development and Sales, Marketing and Branding, Project Management, Graphic Design).The program got more than 10,000 students and graduates.Managing the digitalization for training content for Guru.np.eg which is an e-learning platform, where I succeeded to manage a team of Instructional Designer, L&D specialists and media production along with a pool of experts and consultants to produce differ courses in Entrepreneurship, Business Development and Sales, Interpersonal Skills and Software.Managing the trainers and consultant database at NilePreneurs where I managed to attract more than 100 experts to provide hundreds of training and mentorship activities to NilePreneurs Incubators and other units.Managing several international projects with EU and Sawiris Foundation along with a diversity of Egyptian and international partners in the scope of supporting startups and young professionals.

- Establish department objectives by forecasting and developing business/growth strategies for the company focused both on financial gain and customer satisfaction.- Establish sales objectives by forecasting and developing annual sales plans for the company, estimate expected sales volume and profit for existing and new services.- Conduct market researches to identify new markets, customer needs, initiate leads and identify strategic partnerships.- Setting aims and objectives in order to develop and improve the business, understand our ideal customers and how they relate to our services.- Implement new sales plans, targets, strategies and programs that expand the company’s customer base.- Assess the strengths and weaknesses of the sales department and manage the sales plan accordingly. - Ensure sales targets are delivered through people management and performance review.- Arrange business meetings with prospective clients to open new business opportunities.

I was managing strategic and long-term partnerships with key players in the Egyptian market, I managed to build different programs with public and private universities such as Ain Sham University, Cairo University, Nile University aiming to support young students and fresh graduates and help them land on internship and full time opportunities with 25K+ companies.I built several international programs with Udacity and Google to provide the Egyptian market with high-end training programs in software and mobile development and organized different employment activities I was responsible in organized the 1st launching event for WUZZUF's revamped platform, the event was held at Nile-Ritz Carlton and more than 500 HR directors, HR managers and Startup founders were invited to witness the new updates of the platformI was managing (WUZZUF Internship Program), this program managed to build different awareness campaigns for the importance of internship for young students and for companies, I succeeded in providing more than 4000 internship opportunities per year.I was managing (WUZZUF Meetups Program), which was an initiative to build several communities from tech experts from Egypt and abroad and young professionals to meet on regular basis to share their experience and knowledge I was managing (WUZZUF Startup Support Program) which was an initiative to support startups with their hiring activities, providing customized subscription plans, organizing executive and C-level recruitment activities at RiseUp Summit in 2016, 2017 and 2018 to help senior managers seeking opportunities at growing startups

- Create and implement programs at work that connect employees with business goals.- Consult with management and other leadership to identify business processes.- Talk with management to identify specific work situations requiring employees to better understand changes in policies, procedures, regulations, and technologies.- Develop methods of measuring if performance management aligns with organizational goals.- Diagnose potential organizational problem areas.

Manage Bkam team of 10+ employees from the operational aspects where Bkam successfully released (Bkam KSA) in Q1 of 2014 and (Bkam Kuwait) in mid of 2015 and introduced totally revamped version from Bkam Mobile App (iOS and Android).

Manage Bkam’s online presence, where I was successful to increase the Facebook Page from 50K+ to 125K+ in one year with small advertising budget, and I introduced Bkam’s Blog with 70+ Shopping Guide articles to help shoppers.

- Moderator for Facebook page- Responsible for website data content

Managing the development of several software products in Medical Management Systems including different modules like Supply Chain, Finance and HR departments, using LightSwitch2011 with Microsoft Visual Studio 2012 along with full administration of SQL Server 2008 R2.

- Responsible for all client-side inquiries during the HMIS Implementation in El Salama Smouha Hospital, where I built an in-house windows application using C# to be used by the Technical Support team to minimize troubleshooting time and apply fixes in minutes to prevent long down-times.- Responsible for (Data Migration) Project, where I worked on over 125K+ medicine with full medical info, where I built in-house windows tools using C# and Altova MapForce technologies to automate the data migration process.

- Manage 50+ team members of developers, Business & System Analysts, QC and Implementation- Improved resource utilization by analyzing performance metrics and adjusting staffing levels accordingly.- Built and maintained strong relationships with stakeholders- Mentored junior staff in best practices for IT project management, fostering a culture of continuous improvement within the team.- Implemented risk mitigation strategies to minimize potential issues impacting project deadlines or budgets.- Managed cross-functional teams to ensure efficient allocation of resources & successful project completion.

Responsible for building the UI in healthcare Management System, specialized in Supply Chain and Finance departments, where I used ASP.NET using C# and LightSwitch2011 with Microsoft Visual Studio 2012 along with full administration of SQL Server 2008 R2.