⭐️ Dina Lee

⭐️ Dina Lee Email and Phone Number

Sr. Marketing and Communications Manager - Marketing & Communications Strategy | Digital Marketing | Communications | Brand | Advertising Creative | Customer Relationship Management @ Verizon
⭐️ Dina Lee's Location
Atlanta Metropolitan Area, United States, United States
⭐️ Dina Lee's Contact Details

⭐️ Dina Lee work email

⭐️ Dina Lee personal email

⭐️ Dina Lee phone numbers

About ⭐️ Dina Lee

Customer-centric consumer marketing and communications professional highly skilled in leading strategy and execution of integrated marketing, digital marketing, communication campaigns, and advertising creative. An insightful, creative, and forward-thinking problem solver effective at driving awareness, engagement, and loyalty. Adept at applying data and insights to formulate effective strategies, and guiding stakeholders to deliver against business objectives. Excellent team collaboration, communication and presentation skillsExpertise:✔Integrated Marketing & Marketing Strategy✔Communications Management (Marcom, Brand, Customer, Employee)✔Digital Marketing Strategy✔Brand Marketing Communications✔Creative & Production Management (digital, traditional, broadcast)✔Customer Relationship Management (CRM) - Loyalty Based Marketing✔Email Marketing / Mobile / Video / Web / Social✔Content Management & Strategy, include Content Management Systems✔Agency/Vendor Management✔Budget Management

⭐️ Dina Lee's Current Company Details
Verizon

Verizon

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Sr. Marketing and Communications Manager - Marketing & Communications Strategy | Digital Marketing | Communications | Brand | Advertising Creative | Customer Relationship Management
⭐️ Dina Lee Work Experience Details
  • Verizon
    Senior Marketing Manager - Value Brands
    Verizon Sep 2023 - Present
    Basking Ridge, Nj, Us
    ★ Oversee CRM consumer marketing communications and digital marketing campaign management of the Visible wireless brand.Accomplishments:• Optimized acquisition retargeting and winback campaigns delivering double digit incremental lift in gross activations.• Cross-functional team leadership to establish and implement CRM strategy, test plans, reporting and analysis needs.• Delivered digital communication standards and best practices, resulting in streamlined communication processes, enhanced brand consistency across digital platforms, and higher campaign performance.
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  • Verizon
    Manager - Marketing Communications & Brand (Digital Marketing, Crm, Content, Campaign Management)
    Verizon Jan 2016 - Sep 2023
    Basking Ridge, Nj, Us
    ★ Successfully led customer-centric and transformative initiatives, driven by analysis, data and insights to improve customer experience, loyalty and retention. Oversee onboarding communications and digital marketing strategy, brand messaging, content marketing strategy, orchestration of digital communication vehicles, including campaign optimization and performance. Accomplishments:• Improved email click through rates 63% and reduced unsubscribe rates by 14%.• Grew loyalty program enrollments by 41%.• Increased mobile app adoption 220%, and app engagement 22%.• Generated a 20% lift in product adoption through personalized video integration.• Improved self-serve support and mitigated support costs, reducing customer service calls by 16%.
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  • Verizon Wireless
    Manager - Marketing Communications & Brand (Advertising, Promotions, Events)
    Verizon Wireless 2011 - 2015
    Basking Ridge, Nj, Us
    ★ Established and improved governance, consistency, and awareness of the Verizon Wireless brand across 1100+ retail partner locations, including big, box retailers and corporate-owned locations. Managed million dollar budgets, including several agency partners. Oversaw research and analysis, brief writing, concept ideation and evaluation, content development, creative production, and execution of digital and traditional advertising (TV, video, digital, social, email, print, radio, in-store, and out of home).Accomplishments:• Led national and promotional advertising, communications, and strategic marketing and planning, collaborating with multiple cross-functional teams, major cable companies, and global technology partners.• Spearheaded redesign and rebrand of new digital platform and web site of advertising materials, reducing operational and production costs by 70%.; Increased site visits 50%.• Led creative strategy, development, and execution of employee communications initiatives ("Annual Holiday Guides"), featuring interactive websites, high energy sizzle videos, and integration of mobile app, and enterprise social media tool – increased website visits by 32%.• Contributed to 110% lift in product sales through in-store media integration.• Created and established brand marketing and advertising policies and guidelines of partner-led initiatives, including Apple and NFL partnerships across digital and social media to build cohesion and brand consistency.
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  • Verizon Wireless
    National Retail Advertising - Brand, Marketing Communications
    Verizon Wireless 2009 - 2011
    Basking Ridge, Nj, Us
    ★ Applied significant enhancements to digital content management site for local agent partners, including content development. Executed advertising campaigns supporting 300+ acquired stores across a six-state region, integrating entertainment, music tours, sports sponsorships, and experiential events. Managed regional grand opening events, DJ endorsement program, and cultural segment advertising.Accomplishments: • Fueled website's unique user activity in one year from 14% to 32%, and reduced user dissatisfaction of experience by 177%.• Generated 53% lift in sales during acquisition/merger brand conversion.• Skyrocketed low usage ad materials by 50%.
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  • Verizon Wireless
    Marketing Consultant - Consumer Marketing
    Verizon Wireless 2008 - 2009
    Basking Ridge, Nj, Us
    ★ Created impactful employee incentive programs to motivate and encourage productivity and performance in alignment with marketing goals within a six-state region. Composed employee communications, evaluated program performance, and managed rewards processing.Accomplishments:• Contributed to data revenue growth, driving performance with net profit value over $4M.
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  • Central Michigan University
    Marketing Specialist - Brand Marketing, Market Research
    Central Michigan University 2007 - 2008
    Mt. Pleasant, Michigan, Us
    ★ Raised program and brand awareness in the Southeast region, promoting higher education and building strategic, community partnerships. Supported media plan development and planning, executed marketing initiatives, and budget management of national, off-campus programs.
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  • T-Mobile
    Account Manager - Marketing, Program Management (Account Development)
    T-Mobile 2004 - 2007
    Bellevue, Wa, Us
    View
  • T-Mobile
    Regional Merchandiser | Marketing Consultant And Retail Support
    T-Mobile 2002 - 2004
    Bellevue, Wa, Us
    View

⭐️ Dina Lee Skills

Marketing Management Disney Positioning Collaborative Problem Solving Toolkit Sound Printing Concept Development Vendors Rewards Sales Customer Retention Sales Operations Market Research Content Marketing Partnership Marketing Digital Marketing Merchandising Traditional Media Swift Adoption Cross Team Collaboration Cross Functional Team Leadership Event Management Direct Mail Dj Webinars Management Marketing Communications Brand Management Website Administration Integration Allocations Consumer Marketing Keys Broadcast Leadership Strategic Partnerships Agency Relationship Management Digital Strategy Incentive Programs Profit Brand Awareness Telecommunications Corporate Communications Team Leadership Advertising Management Strategy Template Computer Programming Budget Management Creative Strategy Training Campaign Management Radio Project Management Pop Chatter Partnerships Campaigns Retail Marketing Marketing Research Direct Marketing Social Media Promotional Brand Marketing Online Marketing Content Management Retail Evaluations Event Planning Business Development Communication Advertising Music Customer Relationship Management Maintenance Marketing Email Social Networking Digital Signage Digital Asset Management Relocation Ooh Market Share Analytics Brand Loyalty Jonas Distribution Nascar Growth Strategies Account Management Resources Sweet Vendor Management Integrated Marketing Droid Video Analytical Skill Announcements Military Social Media Marketing Creative Direction Multi Channel Marketing Email Marketing Marketing Strategy Wireless Promotional Copy Landing Pages Pos

⭐️ Dina Lee Education Details

  • Michigan State University
    Michigan State University
    Communications / Public Relations

Frequently Asked Questions about ⭐️ Dina Lee

What company does ⭐️ Dina Lee work for?

⭐️ Dina Lee works for Verizon

What is ⭐️ Dina Lee's role at the current company?

⭐️ Dina Lee's current role is Sr. Marketing and Communications Manager - Marketing & Communications Strategy | Digital Marketing | Communications | Brand | Advertising Creative | Customer Relationship Management.

What is ⭐️ Dina Lee's email address?

⭐️ Dina Lee's email address is le****@****hoo.com

What is ⭐️ Dina Lee's direct phone number?

⭐️ Dina Lee's direct phone number is (800) 922*****

What schools did ⭐️ Dina Lee attend?

⭐️ Dina Lee attended Michigan State University.

What are some of ⭐️ Dina Lee's interests?

⭐️ Dina Lee has interest in Social Services, Education, Arts And Culture, Health.

What skills is ⭐️ Dina Lee known for?

⭐️ Dina Lee has skills like Marketing Management, Disney, Positioning, Collaborative Problem Solving, Toolkit, Sound, Printing, Concept Development, Vendors, Rewards, Sales, Customer Retention.

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