Director/dp/photographer, producer and creative director of Juice Media, an award-winning production company specializing in brand stories, original programming and commercials.Notable projects include directing/producing 80 episodes of the foodie travel original series, "California Dream Eater" for Visit California out of Mering Carson, along with two films released in 2018, "Heart of Paradise", a romantic drama and "Tin City", a documentary feature. I'm also the director of the hit viral web series “Paso Wine Man,” which has become a cult phenomenon within the wine world. In 2001, I co-founded the groundbreaking directing program, Group101Films, which nurtured hundreds of new directors (including Seth Gordon, Ted Melfi) and Group101Spots which launched the careers of over 85 commercial directors (including Crystal Moselle, Kranky, Rosey).As an art director and director of New Wave Entertainment, I worked on many high profile television shows and campaigns for Sony Pictures, Universal Studios, Paramount Pictures, Warner Bros., Disney, ABC, CBS, NBC, HBO, MTV, Lifetime, Fox. A few of my short films have won awards and screened at Tribeca and Toronto film festivals.Formerly, I was a co-founder and executive producer of Subliminal, a production company based in Los Angeles specializing in commercials and branded entertainment, representing directors and producing projects all over the U.S. and Europe.I also have a portrait studio where my team and I make women feel beautiful and empowered with a luxurious magazine-style photo session of beauty and boudoir, creating heirloom images and wall art.My specialties are advertising, entertainment, media, production, post production and happy — mainly repeat — clients.