Dina Nefedova Email & Phone Number

United States

Northeast & Midwest United States

• Engage in B2B sales, managing 358 national accounts for 7 unique retailers Sephora and ULTA. Successfully Spearheaded product launch in Sephora and ULTA through strategical planning, and creative initiatives..
• Develop and adjust plan of action to drive sale results; leverage time management and self- motivation to prioritize competing goals
• Executed and sustained call cycles for field team to ensure profitable brand growth
• Increased ranking through incremental events, and retail partnerships.
• Negotiate product placement and new account acquisition with new retail locations
• Lead by example to coach and develop field team to achieve #1 sales per hour within the company

United States

Spearheaded the training and development of beauty team to ensure a coherent Sephora launch. Comprised and executed training modules, in coherence with Sephora standards. Ensured sales targets were met through analytics, and talent improvement.

Willow Grove, PA

• Responsible for managing a multi million dollar department, which consists of several cosmetics, and fragrance brands. Responsible for elevating the customer experience to distinguish the differentiating brands..
• Comprised revenue calendars to maintain sales, and goal achievements among 14 managers.
• Coached team on increasing their client book, and developed plan for maintaining customer relationships.
• With strong time management, and pristine attention to detail, the department was able to exceed sales plan, and sell through of new product by 47%.
• Partnered with mall management to further understand the customer demographic and spending patterns to strategically plan events that generated incremental revenue. Analyzed the store’s rank within the mall in term of.
• Strategically planning department revenue based on last years trend, current sales trend, and company plan.

Quakerbridge, NJ

• Responsible for managing a multi million dollar department, which consists of several cosmetics, and fragrance brands.With strong determination, drove several brands to achieve sales goal through initiating, and.
• Comprised revenue calendars to maintain sales, and goal communication amongst 10 managers.
• Coached team on increasing their client book, and developed plan for maintaining customer relationships via phone
• With strong time management, and pristine attention to detail, the department was able to exceed sales plan, and sell through of new product.
• Partnered with mall management to further understand the customer demographic and spending patterns to strategically plan events that generated incremental revenue. Analyzed the store’s rank within the mall in term of.
• Strategically planning store revenue based on last years trend, current sales trend, and company plan.

Cherry Hill, NJ

• Managed a team of 13 artists through constant coaching and motivation within a multi-million level door.
• Involved in a mentorship with struggling locations in the region, to help identify their areas of opportunity, successfully implemented strategies to improve these weaknesses, and in turn; increase financial revenue.
• Maintain strong partnerships with local beauty academies to facilitate seminars, which generated incremental revenue.
• Partnered with mall management to further understand the customer demographic and customer spending patterns to strategically plan the financial revenue year. Further understand the store’s rank in the mall in term of.
• Strategically planning store revenue based on last years trend, and current trend of sales and company plan.
• Rapidly identified areas of opportunity within this location and coached the team to overcome challenges through constant feedback, training, and development.

• Successfully managed a new location that exceeded financial goals by 28% within the first year of store opening.
• Contrived and executed special events that helped exceed financial revenue and gain new loyal customers.
• Trained employees to provide outstanding customer service to ensured client retention through client books and constant contact through various means of communication.
• Developed, trained, and coached new staff, and motivated seasoned staff to achieve sales plan.
• Recruited, interviewed, and hired candidates depending on the needs of the business.
• Optimized scheduling to meet the demands of the growing business.

Philadelphia, PA

Successfully managed a new location that exceeded financial goals by 28% within the first year of store opening. Contrived and executed special events that helped exceed financial revenue and gain new loyal customers. Trained employees to provide outstanding customer service to ensured client retention through client books and constant contact through.

Bachelor Of Science (Bs), Biology/ Pre-Medicine

Education record

Attended continuing education cosmetic chemistry courses to understand and research the latest development in cosmetics, product.

Bachelors Of Science, Biology/Pre-Medicine

Biology Society Course Highlights: Cell Structure and Function, Organic Chemistry, Biochemistry, Genetics, Physics, Biology, Chemistry.

Associate'S Degree, Biology, General

High School Diploma

Involved in the Literary Magazine President of the Biology Society Society of Cosmetic Chemists New York Chapter; Continuing education.