Sr. Content Strategist
Current-Developed strategic branding plans through social media platforms.-Created offline branding concepts to complement online strategies.-Conducted in-depth analysis of audience behavior, interests, and language across various social media platforms.-Produced weekly social media reports to track and optimize performance metrics.-Managed and maintained relationships with Key Opinion Leaders (KOLs) in the heavy equipment operator and mechanic communities.-Cultivated strong relationships with KOLs, providing guidance and reviewing content.-Coordinated closely with the Champoil creative team to ensure cohesive brand messaging.-Coordinated with Marketing, R&D, QC, and Production teams to plan branding strategies, campaigns, and content creation.-Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns-Managed the creation of a company profile video, including conceptualization, scripting, and copywriting.