Dina Podnar Email & Phone Number

Dallas, Tx, Us

As the most trusted and successful influencer network in the world, driving billions in brand purchases from the largest curated creator community in 100+ countries, LTK's industry-firsts self to full-service influencer platform, 5-Star shopping app with millions of shoppers grow influence, sales, and positive sentiment for 5k+ brands. LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers.• Responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including web, email marketing, digital media, webinars, event, and lead nurture tactics that deliver a consistent pipeline of high-quality leads attracting brands to activate on LTK.• Streamlined inbound lead process for all of LTK through HubSpot and a drip, nurture system. • Grew lead generation efforts by 210% YoY• Drove revenue by supporting a cross-functional support team of marketers on all available channels.• Lead various marketing campaign programs including: lead generation, SEO/SEM, digital advertising, webinars, content /distribution, email, data optimization, sales enablement, channel marketing, industry conferences/events, social media, nurturing, website updates and analytics.• Delivered achievement of marketing implementation and success metrics• Built out LTK's CRM Platform marketing on HubSpot• Communicated, worked with, and innovated with sales leaders to support a SaaS B2B product marketing plan

New York, Ny, Us

Develop, test, execute and maintain successful lead generation marketing department for Code3 (formerly known as SocialCode)that delivers high quality leads to our sales teams that convert to clients.• Set up, on-board, train and manage HubSpot• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline• Leading A/B testing strategies and execution across all channels• Monitoring and optimizing campaigns and programs• Understanding customer personas and knowing their buying preferences• Knowing the company’s brand and products inside and out• Assisting in content development to target consumers throughout the customer lifecycle• Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies• Identifying new markets and advertising tactics to encourage business growth• Assuring buy-in and budget support from senior leadership and stakeholders• Measuring and analyzing campaign and marketing success• Delivering performance reports to leadership

New York, Ny, Us

Established, built, tested, grew and implemented a marketing department for Marketplace Strategy that has generated over $2 million in revenue. • Responsible for all attribution/reporting/budgeting for $200K marketing budget• Manage and report paid search, Google & LI, for the company• Implement, design, and develop email marketing strategies for lead nurturing including monthly newsletters with behavior KPIs operating at above average metrics• Integrate and manage HubSpot and all marketing automation tactics and workflows• Plan and execute co-hosted events with Amazon both virtual and in-person• Launch successful webinar serieses with growing success YoY. Overseeing planning, promotion, logistics, content, registration, execution and follow-up.• Drive company sponsorship and speaking engagement research, strategy, negotiation, and execution.• Lead and manage the company's event strategy for external event partners and industry shows. As well as design event booths, organize, and execute all in-person events.• Created an event marketing program including management/logistics, content, promotional, strategic, and sales/partner strategies• Design monthly, internal client newsletter• Create all social channels and grew and managed social media presence• Designed all company branded material, advertisements, and templates• Lead, designed, and launched a new website; continual site management and updates• Responsible for staying up-to-date on ecommerce and Amazon knowledge• Lead strategy & wrote all blog content creation (until April 2019)• Grew, established, and maintained brand presence and recognition• Develop emerging marketplace positioning• Oversee and envision promotional strategy• Captured all photography on website and social• Support sales and lead generation efforts

New York, Ny, Us

One of the select few digital agencies in the world to focus exclusively on Amazon.com optimization and management, I was able to be the company's first account specialist alongside the company's founders. As an account specialist, I was able to assist in developing and implementing the big-picture approach of ways that clients will be able to sell more product, faster, and at a lower cost than ever before.• Gained a deep understanding of the Amazon ecosystem, the backend platforms, and all sales acceleration tactics• Worked directly with clients to communicate the strategy and game plan, progress, results, etc.• Assisted in driving monthly strategy, game plan, and execution for consumer brand clients on Amazon• Helped establish and develop new processes for clients• Created creative strategy for client accounts• Assisted in managing Amazon Advertising• Worked with the content team to enhance product detail page content• Worked with the design team to enhance product page imagery and enhanced content• Optimized and created first Amazon Store strategy for MPS• Prepared and presented in sales pitches and monthly client meetings

Denver, Colorado, Us

Traveled to over eighteen Universities from coast to coast working with collegiate chapters on recruitment and marketing strategy, leadership development, communication, and new program development. My role was to come on-site and evaluate each specific situation and implement official policy and strategy.• Developed action plans in the areas of risk management, operations, marketing, and recruitment for universities across North America• Recruited over 6,000 new members within one academic year, either on site or remotely, as a team of consultants• Analyzed Release Figure Methodology reports to develop written, strategic plans for improvement of organization strength• Conducted officer and advisory team leadership seminars on professional development, goal setting, and team building initiatives to over 200 people• Responsible for the planning of ten large scale recruiting events with over 1,000 attendees• Served as a liaison between international headquarters, university administrators and alliance groups• Directed, coordinated and communicated with multi-level volunteers and employees while maintaining positive and productive relationships • Designed customized marketing campaigns focused on increasing chapter membership and promoting the organization’s brand and benefits

Brooklyn, Ny, Us

Created this shop as a way to utilize my design and marketing skills in order to help supplement my college expenses.• Create, design and produce custom-made product• Purchase and maintain supply inventories for production• Manage customer service from receipt of order through delivery• Increased traffic and sales through target marketing

Dayton, Oh, Us

Local marketing firm building small to medium sized businesses and organizations through branding and social media. This atmosphere has given me the opportunity for a variety of hands-on experience and helped me to apply entrepreneurial and marketing skills acquired both in the classroom and out. My well-rounded knowledge of marketing, finance and human resources has given me the unique ability to understand the essential components to each part of a business.• Collaborate with creative team analyzing & strategizing client needs• Participate in client pitch meetings to discuss and present marketing services & plans• Assist in writing client proposals• Manage company social media content as well as a community organization's• Assisted in photo and video shoots (even appeared in a few!)• Interviewed new potential hires• Created a human resources presentation for staff

Denver, Colorado, Us

Elected by group of peers to represent the Zeta Psi chapter of the organization to the University of Dayton, the Greek community, and to Alpha Phi International.• Managed and Directed 6 Chapter Vice Presidents and 23 cabinet members• Planned and Conducted weekly chapter meetings for 170 members• Increased member teamwork and improved morale through better communication• Coordinated and led numerous workshops including a 36 hour retreat• Improved chapter image though positive social media and marketing strategies• New email system• Improved risk management practices and enforced policies• Completed numerous Alpha Phi International reports in a timely manner• Represented Chapter at University and Panhellenic and International meetings• Supervised numerous philanthropic events raising over $24,000• Successfully transitioned new president at the end of my term

Denver, Colorado, Us

Elected by group of peers to create, lead and direct the strategic recruitment direction of the chapter.• Managed team of five to work cohesively towards a shared vision• Planned all membership recruitment activities and events• Implemented a target membership marketing plan which lead to increased brand awareness on campus and in community• Planned, led and taught educational workshops on recruitment techniques

Twinsburg, Oh, Us

Working in the marketing department of the one of world’s largest producers of coated abrasives I was able to utilize and apply skills in both product design and development. This position enriched my knowledge in product development, promotional strategies and internet marketing.• Partnered with the Director of Marketing in the design of product ads and brochures • Assisted in on location photo shoots and product demonstration videos• Created a product Microsite on Muse for mobile devices• Analyzed website traffic data and created reports and written recommendations• Generated target market reports which helped determine client needs• Instrumental in successfully loading and launching Mirka products on Amazon• Managed Vendor Central on Amazon

Assisted the owner of an upscale residential building company over breaks and during three consecutive summers. This position gave me insight into working in a fast-paced office environment where accuracy, hard work and flexibility are imperative. It provided me with the ability to use and sharpen my organizational, communication and computer skills in Microsoft Office and Apple. • Provided efficient general and clerical administrative support to owner (business & personal)• Organized and maintained file systems• Typed documents and compiled information for client meetings• Attended client meetings with owner• Crafted vision boards to reflect client’s wishes• Assisted in sourcing and purchasing process with vendors• Completed on-line charitable financial transactions• Assisted with materials for special events (created menus, posters...)• Coordinated children’s schedules and provided transportation to activities• Organized & prepared owners children for summer camp• Ran errands as requested

Bachelor’S Degree, Entrepreneurship And Marketing

High School