Christopher Dinardo Email & Phone Number

Bothell, WA

• Conceived and championed a first-of-its-kind interstitial process to save disengaged and at-risk customers o Part of the process was spun off to create US Patent # 9,948,780 o Managed the multidisciplinary team to get.
• Delivered a highly segmented approach to address the pain points of tablet owners, resulting in reduced cancellations and higher customer satisfaction
• Justified a UI redesign that reduced agent handling times, saving 7,500 man-hours/month

Greater New York City Area

• Quadrupled conversion rate while maintaining average selling price on direct site
• Led website usability studies and maintained competitive analysis for online activities of major competitors
• Responsible for RFP process for online vendors, from selection to contract end
• Led the development of several new online channels, including affiliate programs, EBay, partner storefronts and drop shipping resulting in increased brand exposure and gross profit margins
• Retooled email campaigns, improving opening and click through rates to better than industry average
• Organically grew Facebook (Denon) following from 139,000 to 200,000 fans in one year (44% increase)

Greater Seattle Area

• Identified the most cost-effective direct marketing programs
• Improved website user experience, resulting in a higher conversion rate

Greater Seattle Area

• Identified seasonally-adjusted sales cycles that were previously unknown, allowing Aegis to intelligently adjust ad spend based on target audience receptiveness
• Created TAM-SAM-SOM models on a census tract level and built heat maps based on the results to help the executives identify ideal locations for expansion
• Converted website from informational to a lead generation platform: online leads rose from the 6th largest source of sales to the 3rd largest
• Increased unique visitor traffic to company site by 49.7% annually for 5 years
• Trained all new Sales and Marketing employees on Internet Marketing and Sales 2.0 tactics (over 1,000 man- hours of training to employees)

Mba, Marketing, International Business

Activities and Societies: Officer in the Global Business Association

Bsba, Marketing And International Trade

Activities and Societies: Member of Omicron Delta Epsilon (International Economics Honor Society)-summa cum laude -graduated in 3 years.