Dina Rozhkova O'Reilly Email & Phone Number

Working on international and local BtoC/BtoB marketing campaigns for leading brands in healthcare, e-health and wellbeing industry

Région De Paris, France

• International Account Executive for L'Oréal Garnier
• Working closely with central marketing teams to develop global communication campaigns and guidelines to drive country/zone creation
• Working with coordination teams in order to adapt global brand strategy to the local business environment and to ensure consistent brand and product messaging. Supporting regional teams on their requests (brand.
• Writing creative briefs and helping to develop strategic guidelines
• Project management: defining the project scope, managing timelines and resources, working closely with creative teams
• Managing production & post-production process (planning, negotiation, monitoring and respecting budgets, meeting deadlines) with production companies.

Région De Paris, France - Kerry, Ireland

• Supplier/customer relationship management, sales, negotiation, partnership development, e-mailing
• Market research (local & export), benchmarking
• Website development (content, design)

Paris

• Benchmark & best practices for the agency’s current and prospective clients
• Developed strategic guidelines and recommendations - web & mobile
• Social Media strategy
• Product design (web sites, mobile applications)
• Personas and user journey maps
• Brand platforms for Eurofil and Sezam Labs (wearable tech)

Paris

• Digital and Event
• Provided strategic input, developed campaign/brand strategies, creative briefs, documents and presentations for clients and pitches
• Benchmark, market watch, consumer focused research and analysis, trendspotting
• Interpreted briefs understanding clients business issues, opportunities and environment in which each brand evolves
• Studied consumer behavior, developed consumer profiles/journey bringing out consumer insight
• Weekly strategic planning newsletter

Région De Paris, France

• Competitive analysis & market watch for baby food, infant nutrition and dairy markets
• Project management on different stages of conception and development (briefing, planing, invoicing, production, delivery…)
• Production management (international campaigns & material for internal presentations)
• Coordinating internal teams (creative, production, digital) and external suppliers
• Coordination with international teams and partners worldwide
• Working on global brand strategy, global coordination and account management with the strategic planner and Nestlé Central Team

Région De Paris, France

• Benchmarking and competitive analysis
• Developing customer profiles for media planning guidelines
• Developing benchmark models adapted to new clients’ needs
• On-going account management
• Performance monitoring and reporting Clients: Groupement des Mousquetaires (Intermarché, Netto, Bricomarché), Aoste, Justin Bridou, Cochonou, Demak Up, Moltonel

Master'S Degree, Brand Strategy

including 5-months course at Sup de Pub - INSEEC Business school in London/part-time classes at School of Communication Arts and a year.

Master'S Degree, Cultural Industries And Digital Environment, Thesis : Transmedia Series In The Era Of Highly Measurable Tv Audience

Activities and Societies: - Participation at ENMI 2014 conference : official real-time covering of the event & mind-mapping (Real-time.

Bachelor'S Degree, Communication, Marketing And Advertising