Aperture is a nonprofit publisher that leads conversations around photography worldwide, connecting global audiences and supporting artists through the quarterly magazine, books, exhibitions, digital platforms, public programs, prints, and awards. In my role, I am responsible for managing Aperture’s website and developing digital marketing initiatives to maximize engagement and growth.

Implemented strategies for each stage of the prospecting funnel for enrollment growth. Supported prospective student communications and Shillington events.• Collaborated on developing new processes for the newly formed Growth team aimed at the pre-enrollment stage of the student lifecycle. • Nurturing relationships with prospective students at all stages of the prospecting lifecycle while providing information on the course content and student outcomes.• Copywriting lead and… Show more Implemented strategies for each stage of the prospecting funnel for enrollment growth. Supported prospective student communications and Shillington events.• Collaborated on developing new processes for the newly formed Growth team aimed at the pre-enrollment stage of the student lifecycle. • Nurturing relationships with prospective students at all stages of the prospecting lifecycle while providing information on the course content and student outcomes.• Copywriting lead and created an email template library within the Copper CRM.• Marketing and business growth efforts towards increasing revenue since Sept 2022 with 270 prospective chats, 120 campus tours and 22 information sessions (averaging 30 attendees per event) contributing to growing global course enrollments.• Since the implementation of the new CRM system and optimizing the prospecting processes and workflows, the Growth team increased early enrollments by 10% within 10 months and doubled New York campus enrollments over the prior year.• Prepared ad hoc reports to senior management highlighting key growth metrics. Show less

Managed the email marketing, social media, PR and audience development initiatives.• Collaborated with exhibitions, public programming, development, visitor experience and education teams to actively engage and grow ICP’s audience.• Lead weekly meetings with key departments and ensured projects were on track.• Ensured website pages were updated with the latest ICP news and content.• Ideate with team to develop calendar for email, social and ads.• Managed the development… Show more Managed the email marketing, social media, PR and audience development initiatives.• Collaborated with exhibitions, public programming, development, visitor experience and education teams to actively engage and grow ICP’s audience.• Lead weekly meetings with key departments and ensured projects were on track.• Ensured website pages were updated with the latest ICP news and content.• Ideate with team to develop calendar for email, social and ads.• Managed the development of the bi-monthly newsletter and new email templates.• Secured ad placements in Essex Market newsletter, BOMB and Hyperallergic (print/online), as well as NYFA and Feature Shoot for the photography programs.• Project lead on developing signage for the museum and curating a display of photography from ICP’s archives for the lobby.• Managed the conception and production of new brochures for exhibitions and courses.• Co-developed a marketing plan to increase museum visitation through events.• Managed two direct reports and external vendors (design, PR and production). Show less

Produced content for the blog, website, email and social media, ensuring cohesive communications.• Managed Shillington’s email marketing, copywriting for monthly newsletters, referral emails, student work and educator spotlights. Developed a re-engagement campaign to increase deliverability and open rates.• Copywriting for the blog with content ranging from resource-based articles to interviews and identified trends and opportunities based on website traffic.• Supported agency… Show more Produced content for the blog, website, email and social media, ensuring cohesive communications.• Managed Shillington’s email marketing, copywriting for monthly newsletters, referral emails, student work and educator spotlights. Developed a re-engagement campaign to increase deliverability and open rates.• Copywriting for the blog with content ranging from resource-based articles to interviews and identified trends and opportunities based on website traffic.• Supported agency on SEO/SEM for brand awareness; copywriter for assigned articles that ranked top in organic search (up to 68K page views).• Grew the LinkedIn follower based by 245% and Pinterest by 110% in a three year period. Implemented targeted ads for audience growth and engagement• Developed new partnerships and managed media relationships with GDUSA, Indigo Awards, Wix, Creative Pep Talk and Academic Courses, increasing referral traffic.• Served as the project manager for the annual Shillington Post publication from concept to content development. Consistently launched on time and budget.• Supported events for alumni, prospective students and graduate exhibitions.• Promoted to Marketing & Communications Lead from Assistant. Show less

• Managed the production, segmentation and deployment of weekly email marketing campaigns according to client specifications.• Supported business units in managing the promotional calendar, optimizing email campaigns and setting up A/B testing.• Provided marketing with campaign reports on key KPIs to ensure target goals were met and suggested optimization opportunities for copy and audience segmentation.• Designed weekly emails according to the marketing brief ranging from… Show more • Managed the production, segmentation and deployment of weekly email marketing campaigns according to client specifications.• Supported business units in managing the promotional calendar, optimizing email campaigns and setting up A/B testing.• Provided marketing with campaign reports on key KPIs to ensure target goals were met and suggested optimization opportunities for copy and audience segmentation.• Designed weekly emails according to the marketing brief ranging from promo-based to newsletter style and ensuring design best practices were implemented.• Designed graphics for advertising and social media requests.  Show less

Project managed global email campaigns and coordinated the development of content and design with international teams.• Collaborated with marketing and content teams on producing newsletters and conducted email tests to optimize subscriber performance based on industry best practices.• Partnered with marketing and design to develop new and customizable templates for promotional and content-driven emails.

• Developed marketing plans for weekly emails to maximize campaign objectives.• Oversaw the complete campaign life cycle, from managing the email calendar to presenting the brief to marketing, creative and database teams.• Delivered assets to production and provided direction for implementation. • Ensured campaigns launched based on defined requirements to meet timelines.

• Increased visits and drove engagement across Scholastic websites by providing support in the execution of email marketing campaigns; focused on retention and acquisition. • Measured email campaign performance, identifying campaign effectiveness and pinpointing opportunities for targeted marketing.• Implemented social media ad campaigns based on clear goals; produced detailed reports.

• Managed online marketing initiatives for select book clubs; updated each website with new content to increase visitor engagement.• Partnered with editorial and marketing teams to promote key titles and author series on the websites and email newsletters in conjunction with monthly catalogs.• Provided creative direction and copy to designers for marketing campaigns.• Contributed to launching online tests; collaborated with creative and production teams to implement online offers… Show more • Managed online marketing initiatives for select book clubs; updated each website with new content to increase visitor engagement.• Partnered with editorial and marketing teams to promote key titles and author series on the websites and email newsletters in conjunction with monthly catalogs.• Provided creative direction and copy to designers for marketing campaigns.• Contributed to launching online tests; collaborated with creative and production teams to implement online offers and review post-campaign results. Show less

• Managed specialty websites and updated pages with new content.• Wrote promotional copy for a variety of products.• Optimized website categories and products for search.• Maintained relationships with vendors for product updates.