Dina Zawaski Email & Phone Number

Winthrop, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Charged with taking a proactive approach to communications by developing and communicating a digital vision for MSPCA-Angell using proven strategies and thoughtful implementation techniques. Responsible for overseeing digital marketing efforts and preserving and increasing, where possible, the lifetime value of digital assets and investments.

Boston, Ma, Us

Completed a major overhaul of MSPCA-Angell's web presence including a new responsive website design, new content strategy, and general process improvements resulting in measurable efficiencies with regard to online programmatic marketing. Our new website is visible at www.mspca.org.

Boston, Ma, Us

‐ Designated as project manager for a major overhaul of the organizations website after discovering an opportunity and proposing a thorough solution (through analytics, research, and modeling) that will increase the site’s visibility, improve the overall user experience, and ultimately lead to increased conversions and revenue.‐ Aided and provided guidance for the launch of four new social media accounts for multiple internal programs. Increased organization‐wide Facebook following by 15% during first year of employment.‐ Through consistent monitoring of email marketing performance, used relevant data to guide and implement a redesign of monthly e‐appeal campaigns which resulted in an increase in revenue in several campaigns.

Amsterdam, North Holland, Nl

‐ Managed a high volume of online global marketing projects simultaneously through effective coordination with a network of freelancers, vendors, and marketing managers. Completed projects with a 100% on‐time percentage, while performing quality assurance testing on each web project. Projects include making e‐commerce site updates using HTML and CSS, building HTML email campaigns, and creation of targeted micro‐sites using in‐house CMS.‐ Attended an after‐work course for optimizing and designing email/web media in Photoshop (self‐directed) and applied teachings to optimize media used in e‐mail campaigns, which in‐turn increased average e‐mail download speed by roughly 15%.- Developed materials for as well as performed a successful live training webinar for overseas colleagues (APAC region) with detailed instructions for coding HTML emails using Adobe Dreamweaver. ‐ Promoted from Marketing Operations Coordinator after less than one year of employment.

‐ Managed several earned income programs including private events, tours and retail operations within a framework of public and private partners (including owners, coordinators, vendors, and highly bureaucratic partners) to activate the park.‐ Kept current information on the website and databases, synthesizing information across program marketing materials. Became webmaster for the organization's website after learning (self‐taught, self‐directed) HTML, Dreamweaver and SEO techniques that resulted in a 70% website visitation increase over an 18 month period.‐ Lead a maintenance and improvement project for the parks online calendar database which resulted in increased participation by park partners; which proved necessary for effective communication of reliable, real‐time program information.

Bsba, Marketing

High School Diploma, Graduated 2003

Continuing Education, Html & Dreamweaver

Continuing Ed, Technical Skill Building Coursework