• Organically elevated average growth by 1,2M+ reach and impression, 11% engagement rate, 130% in follower increment on Instagram by researching and developing content for My AYO by Sampoerna Retail Community (SRC) • Developed digital activities and campaigns to enhance brand awareness. Organically achieved 4.800+ reach and impression, 25%+ ER, and 199 follower increase within 9 days by handling ‘Tiba-Tiba Kejutan Spesial’ digital activity• Supervised social media activities based on… Show more • Organically elevated average growth by 1,2M+ reach and impression, 11% engagement rate, 130% in follower increment on Instagram by researching and developing content for My AYO by Sampoerna Retail Community (SRC) • Developed digital activities and campaigns to enhance brand awareness. Organically achieved 4.800+ reach and impression, 25%+ ER, and 199 follower increase within 9 days by handling ‘Tiba-Tiba Kejutan Spesial’ digital activity• Supervised social media activities based on SLA• Created script writing for Key Opinion Leaders (KOL) content to support the Komunitas Ibu Hebat campaign by Danone Bebelac• Revamped Sinar Sosro website microcopy to become user-friendly, clear, and helpful for visitors • Analyzed social media performance and optimized strategies on a monthly and quarterly basis• Contributed in planning strategic digital marketing decks Show less

• Handled end-to-end social media strategy, resulting 370% in Instagram Insight Overview within a month• Planned and executed social media campaigns, including Instagram ads, resulting in a reach of 14,000+ accounts and a 60% increase in sales revenue.• Compiled data across social media and created monthly report.

● Designed a catalog to promoted 10 Batik SMEs in Pasar Batik Online every week.● Updated and designed an annual catalog of Batik's products for company library assets.