Danielle Indovino Cawley Email & Phone Number

Minneapolis, Mn, Us

Richfield, Minnesota, United States

• Manage website changes and development across the care aspect of the HealthPartners website by upholding brand standards and best practices of content strategy to deliver a flawless user experience.• Work cross-functionally with medical teams, SEO, copywriting and editing, and digital technology teams to deliver a world-class website that meets our patients’ needs.

Bloomington, Mn

Minnesota, United States

Completed an extensive training program to become a disability justice advocate at the local, state, and national levels

Chanhassen, Minnesota, United States

Richfield, Minnesota

• Supervised Fulfillment Ecosystem project to document online fulfillment tools and processes• Improve website integrity by finding and logging issues with appropriate teams and crafting leadership communications when appropriate• Support enterprise needs by working with the Tools team to create, document, and implement trainings for new Ecommerce Analysts and Category Leads• Lead process improvement projects aimed at making ecommerce work more efficient

Richfield, Minnesota

• Acts as a digital project manager by developing the plan to execute business strategy for specified category, including promotional rhythm, expanded assortment, online merchandising and messaging. • Identified and executed process improvements that streamline business operations and outcomes• Responsible for driving the online customer experience, site merchandising, delivering the online business goals while supporting the multi-channel strategy for a product category online.• Work cross functionally to drive overall online business results which includes both financial metrics and online customer specific metrics• SME Assignments: Site Control, internal cross-functional partners

Richfield, Mn

• Research, investigate and create e-commerce content using knowledge of offer details, customer experience, company best practices, and available web analytics • Collaborate closely with cross-functional teams throughout the business to establish site standards, style guides, templates and optimized content

Bloomington, Mn

Minneapolis, Mn

Provide professional consulting services to a variety of local businesses and organizations. Some tasks include:• Establish and execute a large-scale marketing plan including all communications channels• Monitor profit and loss statements, budgets, and overall financials for the organizationDirect team of volunteers to run communications, from content creation to analytics reporting• Design and implement analytics reporting• Write and edit for a variety of marketing avenues

Minneapolis, Mn

• Spearheaded content creation for all digital channels• Executed enterprise project to design and implement web analytic reports that aggregate information from multiple tools and sources in order to illustrate the effectiveness of online initiatives through KPIs• Administrator of back-end content management systems including website management, analytics reporting, blog posts, and email marketing campaigns

St Paul, Mn

• Managed website build projects from end to end, including audience assessment, requirements gathering, content creation, website coding, quality assurance, and launch• Built and sustained cross-functional teams to best serve client expectations and service needs• Guided the company by advising on opportunities for revenue growth indicated by web analytics, SEO logs, e-mail statistics and user testing• Trained and supported content contributors throughout the organization

• Investigate and author original stories from around the Twin Cities Metro• Created digital assets such a video and photographs• Update social media outlets when the managing editor was unavailable

• Spearheaded moving the catalogue of e-learning offerings online including inventory, product descriptions, and QA• Oversaw the enterprise communications plan, including social media, web, and print

• First semester I worked as a teaching assistant mainly holding discussion sections, grading papers and tests.• Second semester I was a teaching assistant as well.

Masters (Incomplete), Public Policy Analysis

Ba, Politics, English

Education record