As the Director of Marketing for Xponential Fitness, overseeing KINRGY and AKT, I directed the marketing strategy and execution for launching the first-ever KINRGY studio. I oversaw comprehensive brand marketing initiatives for both AKT and KINRGY, which encompassed advertising, promotions, public relations, events, sponsorships, member engagement, and community outreach. By analyzing marketing performance through commercial insights, customer behavior data, and market research, I continuously enhanced and optimized strategies.In terms of community engagement, I developed and implemented community marketing and social media plans to boost brand recognition and interaction, establishing protocols for handling customer feedback and reviews on platforms such as Google, Meta, and Yelp. I planned and executed a high-profile grand opening event that resulted in significant media coverage and brand exposure for the flagship KINRGY studio, and I directed and planned community engagement events to promote AKT franchisee’s studios.Furthermore, I worked closely with dozens of external partners to drive brand awareness and engagement for both AKT and KINRGY. I acted as the primary liaison between franchise owners and external agencies, facilitating communication and efficiently resolving issues.

In this role, I directed marketing strategy, calendars, and operations for two skincare brands, mentored the social media team, and managed interactions with outside agencies. I successfully drove over $75,000 in sales per brand annually through email marketing and executed a direct mail strategy with an outstanding 10x-15x return on investment. Additionally, I oversaw event coordination and post-event analytics, and utilized data-driven decisions based on brand KPIs.

At San Diego Office Design, I orchestrated year-round cross-channel digital marketing campaigns, supervised a Virtual Assistant, and managed the company's web presence and social media, producing various multimedia assets. I also created client proposals and custom-tailored contracts using Canva and InDesign.

During my time here, I managed 15-20 community events and job fairs annually, administered advertising grants, and organized giveaways, promotions, and contests across nine radio stations. I mentored interns, acted as the primary point of contact for internal departments and outside agencies, and played a vital role in driving over $100,000 in annual revenue through strategic management of advertising client accounts. Additionally, I collaborated with local nonprofit Buy Local Moscow to establish an innovative radio advertising program, ensuring cost-effective rates for small businesses in the area.

As an advertising sales representative for the University of Idaho's newspaper, The Argonaut, I built and nurtured relationships with existing clients and reached out to prospective ones to sell advertising space. I took full ownership of the customer experience, overseeing every aspect from artwork proofing to billing follow-ups. My sales achievements were exceptional, consistently surpassing all goals and setting a record for most ads sold in a year.

In my role as an advertising manager for the University of Hawaii's magazine, Ke Kalahea, I focused on growing advertising revenue by building and enhancing relationships with existing clients and identifying opportunities to attract new ones. I was accountable for overseeing the entire customer experience, from the first point of contact to finalizing billing, guaranteeing that all their needs were met.

As a Payroll Coordinator at the University of Idaho, I was responsible for accurately processing and maintaining employee payroll records. This involved gathering and inputting data, as well as answering questions and requests regarding payroll and human resources, whether in person, via email, or over the phone. In addition to my payroll duties, I also assisted with various office tasks as needed.

As a member of the campaign team for an Idaho House of Representatives candidate, I designed marketing materials such as flyers, logos, and palm cards to help promote the campaign. In addition, I assisted with event planning and worked to generate support for the candidate's platform.

As the event coordinator for the 2014 Mom's Weekend Gala, I planned and executed every detail of the event, from securing the venue to coordinating decor, catering, entertainment, equipment, and promotional materials. This involved soliciting donations, advertising the event, and overseeing a team of volunteers. The gala was a tremendous success, raising several thousand dollars for the program.