Part of the Growth trajectory of Farmley. Growing Farmley across multiple channels, markets and product categories. Involve into Partnerships with multiple clients which help in growth of the both.

B2B Technology driven platform for dry Agri Commodities

Blissful Food is a farm to retail company which operates in healthy food products

Handling & developing business from scratch wherein we are creating a virtual B2B platform for all kind of products and services related to fruits and vegetables be it fresh, Dehydrated, Frozen, Organic products and in services like consultancy, Hi-tech Applications, QMS,EXIM,Distribution & Logistics,Cold Storage,Production etc

Handling P&L ,Business Development, New Product Launch, Sales strategy & innovations; All Channel Sales Management PAN India

Heading sales & business development, P&L Management, Budgeting for the company apart distribution management, product development and development o alternate channels like e-commerce, direct to home etc

Asst General Manager Sales-North India

­ As a wholly owned subsidiary of Morarka Foundation which is leader in imparting knowledge of organic farm practices & inputs along with organic food marketing in India. MOFPL owned complete value chain as far as organic food products are concerned. MOFPL has portfolio of more than 900 organic products.Job Profile: · Looking after P&L of North India Zone sales & distribution. · Handled sales of more than Rs 5 crores last year in this zone. · Aiming to handle sales of more than Rs 20 crores in this financial year. · Set up complete distribution network of C&F Agent, distributors and dealers network in North India for smooth & efficient working of supply chain. · Handling product portfolio of more than 900 SKUs which are into staples, processed food, frozen, bakery, dairy & fresh F&V segment. · Handling different sales channel like Modern trade, HORECA, Direct to Home (DTH), Conventional trade channel & Private labeling etc. · Continuously development of market in new areas and increasing basket size at existing retail points. · Successfully get opened 12 exclusive organic stores by franchise in this zone. · Handling sales team of 20 & backend team of 5 members. · Handling Major clients like Fab-India, Spar Retail (Max Hyper), Pantaloons etc in private labeling and company brand segments. · Devising innovating ways of events & other promotional activities in zone to spread awareness about benefits of organic food. · Handling complete branding and other marketing activities of the zone.

Fresh & Frozen in Delhi.Job Profile: · Looked after P&L of Fruits & Vegetable category in 45 Stores of Delhi & Gurgaon zone. · Handled & was responsible for P&L of Frozen Products of all 120 Stores in NCR & Haryana · Handled Vendor management & development with regard to Fresh Fruits & Vegetables, Cut & Frozen fruit & vegetables · Handled & was responsible for P&L of Cut, Pre-packed & Value added Fruits & Vegetables of 120 stores in NCR & Haryana. · Looked after Merchandising, Sourcing, vendor negotiations, Planogram setting, Daily Pricing and other in-store activities like Promotions, Incentive schemes etc to increase sale of Fresh & Frozen Category through better footfall and customer service. · Looked after all activities related to New Store Launch like Planogramming, Display, Price Benchmarking, Cluster profiling etc to arrive on right mix of product and pricing strategy according to that area. · Daily price Benchmarking of Fruits & vegetables on the basis of prevailing wholesale, semi whole and retail price of different Mandis operational in Delhi+NCR, organized retail formats and unorganized shops & pushcarts. · Setting our right ordering mechanism (Indenting) in stores on the basis of previous sales data, season & different planned promotions for Fruits & Vegetables. · Analyzing data to have better understanding and control over factors which contribute to profit and losses in business. · Deciding Merchandise mix & Price cluster of different outlets based on customer profile, competition, and customer demand of that locality.

Category Manager-Fresh & Frozen

as Business Development Manager in Delhi.Job Profile: · Market research of consumer behavior towards different product mix. · Market analysis of different competitors (organized as well as unorganized retailer) of F& V. · Deciding merchandise mix of different outlets based on customer profile and demand. · Analyzing & Supporting Supply Chain to have better inventory management. · Continuously developing marketing strategies to achieve customer delight. · Analyzing different aspects of market promotions and providing feedback to store manager on the same.

Sales maximisation, Business Development,

Sales & Business Development, New Product Launch