With a never-say-die attitude, I have never been afraid of endings or new beginnings. I love to solve problems by simplifying and bringing in a fresh creative perspective. I have been a passionate marketer who has focused on consumer insights & market trends to build brands & grow business. This ability has been extensively honed across a career of multidisciplinary experience in marketing, sales, research, design thinking & management consulting.I have been lucky to work with some great brands and organisations/Brands including:Consumer Durables: Samsung, Sony, Kohler, YamahaFMCG – ConAgra FoodsServices: Ogilvy, Airtel, Escotel/Idea Cellular, CMC(TCS)Consulting & Research- ENTERPRISE: ABB, Aditya Birla group, Samsung Mobile, Amansa Capital Singapore, BPCLConsulting & Research- START-UPs: Six EU Start-ups for India Entry Strategy, T HUB Hyderabad, Truweight, Frshly Food RetailI was placed in the Campaign India ‘A List’ 2011 (Most Influential Marketing Professionals).Areas of expertise include: Digital Transformation, Growth Strategy for Businesses including Start-Ups, Product/Service Design, Branding, Go-To-Market, Strategic Alliances & Partnership, Consumer Insights, Ethnographic Research, Finding the 'Real' Problem & Creative Solutions (Design Thinking), India Entry Strategy