Acquisition: Formulated and implemented the Marketing strategies to drive acquisition. Within the span of an year, Revenue grown by 2.5X with 25% reduction in acquisition cost. More than 60% customers acquired organically through retail and online Platform.Retention: Implemented a customer segment based approach to improve user retention with creative ideation and strategy development. This helped us to improve user retention by 1.5X. Growth: Led transformation of user experience and customer journey on TenderCuts App and Mobole website. With the help of data understand the issues leading to drop in funnel which handled through UI/UX and communication to improve Conversion rates. We have observed 36% improvement in conversion rates.SEO/ASO: Implemented best of industry practices & Content strategies to improve the SEO and App store SEO (ASO). With the right Content and Industry practices. we were able to improve Web and App ranking and discoverability which increased the organic contribution in overall customer mix.Media Mix: Implemented complementing Offline strategies along with online to improve the user acquisition through Online as well on Offline like Society activation, Meat fest, etc.

Acquisition: Formulated and implemented the Marketing strategies to drive acquisition. Within the span of an year, Digital Contributions increased by 6X which contributed 39% in Total acquisitions.Analytics: Implemented a data driven approach to marketing campaigns which helped to combine process-oriented thinking and data analysis with creative ideation and strategy development. This helped us to look for opportunities to be exploited for poised growth. Growth: Led transformation of user experience and customer journey on Angel Broking website. Implemented best practices and tools to improve the customer experience across the touch points to improve Conversion rates.Mobile App: Introduced Mobile App marketing which created another funnel to drive 30% customers at significant lower cost. Sales Mix: Worked closely with Sales leadership to develop the right mix of Inbound Marketing and On-Ground Marketing to drive most effective sales strategy.Retention Marketing: Implemented end to end customer journey to improve the engagement and retention rates.Owned/SEO: Implemented best of industry practices to improve the SEO. With the right implementation, we were able to beat our completion in SEO rankings.Influencer Program: Launched an influencer program across YouTube, Facebook, Twitter, etc. to drive awareness and acquisitions.Content Strategies: Implemented Content Marketing strategies that leverages engaging thought leadership content to build trust and establish a community of future prospects Awarded the ‘CEO Club Special Achievement Award for achieving the 2X growth in online acquisition

Leading Digital Business for GroupM (Mindshare) for West region. Setting up and driving the digital performance marketing practice. Working with the clients to design the integrated marketing strategies to drive brand awareness, leads & Sales. Helping industries like E-commerce, BFSI to improve their marketing efficiencies like reducing cpl, driving more leads and increase conversions.Working closely with analytics function to drive insights and implement these insights to improve the marketing outcomes. Also worked with clients to select right technology partners like Adobe, Google 360, Kenshoo, Marine, etc.Managing clients like HSBC, ICICI, Bharti AXA, ABG Group, Godrej Group, HSBC, Idea, Aditya Birla Payment, Bajaj auto, etc. Leading alliances & partnerships with various global platforms like Google, Facebook, Twitter, Linkedin, Affiliate partners, etc.

Led Digital marketing for the organization and setting up teams & processes to achieve the business target through a balanced mix of leadership and hands-on involvement. Delivered on business objectives through digital marketing, communication & creative strategy, customer relationship management, website and conversion optimization and other influencers of business growth.

Key contributor to increase the brand awareness and setting up marketing channels for FirstCry.com drive the revenue and customer acquisition. Led 360 degree online marketing function and drove the revenue of more than 10 Cr. and users retention and repeat purchases. Successful in-house operation of search engine marketing, email marketing, lead-generation based affiliate marketing, display marketing, SMS marketing and tele-calling process, along with a large volume of data-analytics and web-analytics based optimization.

Handled the Marketing for Shine.com, Desimartini.com and HTCampaus.com. Started with Shine.com and Desimartini.com to manage their SEM, Affiliate Marketing, Analytics, Mobile Marketing and Email Marketing and later got the opportunity to build the Marketing for HTCampus.com from conceptualizing and started the Search Engine Campaign, Affiliate Campaigns, Email Campaigns, CRM, Brand Visibility, etc. Worked with the sales team of all three portals and understand the client requirement and helped them to timely deliveries of the same. Created quality checks to keep track on quality of registrations and leads that helped in improving the qualities. Worked with content team to formulate the content strategies also worked to reduce the lead calling time.

Responsible for all the process related to domestic flight tickets sales like ensuring the fare availabilities on website, Event promotions, Business MIS, Competition analysis, New Feature addition, loss approvals, created process to convert the customers didn’t completed their bookings.Created process to reduce the loss incurred the last seat bookingJoined as MIS executive within 3 months promoted to handle the largest lob and within month solve the problem of less flight option on site that helped us to double our sales.