• In charge of effectively overseeing the Retail Business, Distribution and reexport operations for renowned brands such as IPHONE, Samsung, Huawei, Honor, Oppo, and Xiaomi.• Enhancing the organization's profitability and return on investment is a key focus. Duties include creating financial plans, overseeing retail operations, managing profit and loss, driving sales, handling procurement, and supervising retail activities• Expanding market share and achieving top and bottom-line targets through robust competitive strategies, business planning, and revenue potential assessment.• Developing and implementing market development and promotion activities, including new strategies and effective in-store merchandising to increase sales.• By implementing change management strategies, we were able to enhance the return on investment (ROI) in the Marketing department. This was achieved by reallocating marketing expenditures towards popular social media platforms such as Facebook, Instagram, Google search, and Google ads.• Developing a strategic approach to curate a comprehensive range of mobile accessories in our showrooms is crucial for maximizing sales. Our primary objective is to ensure that our shop front offers a premium selection of mid-end and low-end mobile accessories that cater to the diverse demands of our customers. By implementing an effective plan, we can guarantee a well-rounded assortment that meets the needs and preferences of all our clientele.• Creating and delivering the sourcing strategy, identifying new source opportunities and sources of supply to meet business targets and improve processes. Also, driving vendor initiatives.

In charge of formulating and implementing the product strategy for consumer Retail stores and distribution channels such as X-cite, Eureka, and hypermarkets. •Managing the entire product lifecycle, from concept development to product launch and post-launch support.•Developing and implementing distribution strategies to maximize product availability, including managing relationships with retail partners, distributors, and e-commerce platforms•Conducting regular market and store visits to gather insights, identify opportunities, and address any product or distribution-related issues•Collaborating with the marketing team to develop effective product marketing campaigns, including pricing, promotions, and merchandising strategies.. Continuously monitoring market needs and requirements, taking into account future technology / developments, competitor products/services and the changing requirements of regulatory bodies. Analyzing about competitive situation in Activities, Branding, pricing, etc.. & suggest proposal with creative idea as per the Market trend to Principal. . Developing strategies for the market penetration of the new products, as well as increasing the share of the existing products in the Wholesale outlets.(All Channels X-Cite,Eureka,Electrozan,LULU,Geant,C4, City Centre & Online) . Closely monitoring all models’ sales trend, redistribution & SKU Management in SONY Showrooms and the channels.. Forecasting (KOROGASHI), Ensuring the proper forecasting system by coordinating with Key channels as well as the department heads,. Meet weekly with power retailer Key person to analyze stock and sales report and take appropriate action as reallocation, SKU monitoring, addressing merchandisers issues related to sales & solve and also finalizing PO.. Managing four Sales Executives &10 Merchandisers who work under the dept.(Proper Direction for Sales, GP, Inventory, PR, Training & Ensure productivity in each person).