Responsible for Product Life cycle management of Biological Products. Design and implement marketing strategies with respect to Product, Price, Schemes (Distributors/ Retailer), Positioning (state/ territory/ Crops/ Stage of application).New Product Launch Proposal, Costing, Gross Contribution and Marketing Contribution Analysis, Label designing, Sign off approvals, Go To Market Strategies, Marketing Plan, Leaflets / Brochures and others. Designing MCM/POP materials, attending and assisting in ATL/ BTL activities, Field Campaigns/ Jeep Campaigns with Field Team for specified Product Promotions. Also managing Retailer Meetings and managing Distributor Tour. Pricing of each product (all SKUs) keeping in view of COGs and GC, Product Discounts / Schemes. Training to Field Team and supervising continuous improvement. Crop Based and Focused Products Training Modules and PPTs, Videos, Testimonials, Online promotions etc. To assist and achieve Annual budget of products assigned across India.Competitor's intelligence reports on regular basis including price, promotion, market share, Market Size, Growth, Trends, Forecasting sales, Customer profiling and Segmentation, Competition Analysis, SWOT, Market pricing, schemes and market share analysis etc.Licensing / Regulatory assistance for respective states for products under FCO. Looking after Import of Micronutrients, Mycorrhizae and Biostimulants.

Responsible for management of entire range of Agro products including Bio-Fertilizer, Bio-Pesticides, Plant Growth Promoters, Tissue Culture plants.Ensure effective positioning of products across different markets through SWOT analysis.Assess market potential of new product opportunities through scanning of the competitor landscape / environment, resulting in modification/expansion/improvement of existing products.Ensuring brand gets the highest visibility among the competitors through marketing activities.Making visual aid, online promotion, social media promotion, print adv, leaflets, brochures, standees, POP materials, In-store promotions as per the brand requirement.Training to field staff on a periodic basis and for implementation of promotional strategies, USPs, product know how etc.Responsible for lead generation through both ATL and BTL activities like online and social media marketing tools (indiamart, tradeindia, facebook, exportesindia, twitter, linkedin).Successfully handling the other BTL activities like presentations for Field Demos, message, slogans for jeep campaigns, content for POP and other In store promotions, preparing the product note and guidelines etc.

Responsible for the entire end to end process of CAPI, Online Survey Projects both for tracking studies and customized research for consumer products like snacks, confectionery, Biscuits, Food drinks, Media Surveys.In charge of CAPI/ Online questionnaire Scripting starting from questionnaire designing, testing, piloting and finalization of questionnaire, survey designing and data collection etc.Preparing the process of entire field operations, data collection and improvement through MIS dashboard and redesigning the dashboard through a new website interface.

Corporate Sales, increasing revenue through lead generation, direct mailer, BTL promotions, cross-selling and up-selling of Video conferencing and Broad band products. Marketing: Successfully launched and marketed new product like FGD-2.0 (Videoconferencing based MR product) and Online Surveys through EDM, brochures, Online campaigns etc. This includes Global VC product Lifecycle Management, Product Extension, Horizontal & Vertical expansion of existing product flavour, End to End execution of new product launch, Process Documentation, Process Flows charting at various Gate Process, Marketing Communication plan, Product Note, Go To Market Strategy, Training, P&L Mgt, Receivables Mgt, Responsible for Revenue Market Share, ATL and BTL strategies for existing product and Vendor managementAs a researcher: Successfully completed several research projects like “Voice of Customer” study and Voice of lapsed/churned customer. C-SAT (Customer Satisfaction), Trade Satisfaction (TRADESAT), Tracking studies, Concept testing, Product testing, Evaluation of Promotional campaigns, Pre and post launch studies, Pricing research/ PSM etc.

ATL and BTL marketing / promotion of big event like "KOREAN PRODUCT SHOW", Event Management and Promotions, B2B Meetings, Trade Marketing and Delegation. Lead generation and buyers for Korean products, meetings and promoting Korean brands in IndiaB2B Research, Secondary Research, Market Entry Strategy, Market Sizing, Market Trend study, SWOT, Demand Forecasting, Macro Economic Analysis, Feasibility Studies, Centre for Monitoring Indian Economy (CMIE - EIS) data mining, Export / Import data, Competitive Analysis in industry verticals like electronics, machinery, automotives, plastics, textile, water treatment, construction equipments, cosmetics industry.

Both Quantitative and Qualitative: Client brief, Client Servicing, Project Proposal writing with costing, sampling plan and design, research methods preparation, questionnaire construction, Field brief, Coordinating and supervising field activities, back check and quality supervision, analysis plan development, data analysis through SPSS, Report Preparation, Client presentation .Studies like Retail Audit, Mystery Shopping, Quality Checks, C-SAT, Brand Equity Study, Brand Image, Brand Tracking, Concept Testing, Product Testing, Market Mapping, Segmentation, U&A Study, Panel and Market Mapping

Sales and inventory liquidation, Marketing of Cotton and Sunflower in Maharashtra, Market Intelligence project leader in Cotton and Sunflower, Channel Evaluation for four states namely Maharashtra, Orissa, Bihar and West Bengal. Inventory liquidation and marketing of Cotton, Bt-Cotton and Sunflower Hybrid seeds in Maharashtra, AP and few other states with new packaging and revised pricing. Sales Forecasting for six products in cotton and sunflower using linear and exponential smoothing constants, trend analysis and correlation method in Maharashtra and all India. Market Intelligence Project for cotton, jowar and Channel Evaluation for four states including distributors, dealers and small retailers